When Is a Good Time to Switch to Conversion in Marketing? Short Answer: While there is no exact number that dictates the perfect time to switch to conversion-focused marketing, a common guideline is to consider making the switch after achieving about 25 to 50 conversions. More importantly, it comes down to testing and confirming that […]

What Phone Number Should I Enter for My Campaign? Short Answer: When entering a phone number for your campaign, use your Call Rail number along with the extension number, not your personal or website phone number. This number should be placed at the bottom of your campaign setup. Full Explanation For your marketing campaign’s phone

What Results Should I Select for My Campaign? Short Answer: After creating your campaign without goal guidance, you should select the results you want from it by choosing the top two options: ‘Website Visits’ and ‘Phone Calls’. For the website visits, make sure to enter your website URL. Full Explanation When launching a marketing campaign,

How Do I Set Up a Campaign in Google Ads? Setting up a campaign in Google Ads involves a few straightforward steps, starting with selecting ‘Campaigns’ on the left side of the screen and creating a campaign without goals guidance to ensure you have control over call options. You then choose the ‘Search Campaign’ type,

What was the structure of the campaign discussed in the previous session? The campaign structure is organized by city, which is the level where the budget is set. Under each city campaign, there are multiple ad groups representing different services within the business. Each ad group contains two main parts: keywords and ads. The keywords

Why Is It Important for Me to Have My Website Login? Short Answer: It’s important for you to have your website login because it ensures you maintain control and independence over your site. Even if you have a guide, not having direct access means relying on someone else, which is risky — having the login

What Steps Can I Take to Refine My Ad Campaign? The short answer is that you can refine your ad campaign by removing irrelevant search terms, refining your ad message, and improving your landing page. Full Explanation Refining your ad campaign involves focusing on the most relevant and effective elements to boost its performance. A

How Should I Set the Location for My Campaign? Short Answer: You can set your campaign to target a specific radius, such as 15 miles, but it is often more effective to select a precise location—for example, Clearwater—and run the campaign there for one to two weeks before reviewing the results. Full Explanation When setting

What is the Importance of Having a Phone Number on a Website? Having a phone number on a website is important because people have different preferences when reaching out to a business. While some prefer filling out online forms, others find it easier and quicker to just make a phone call. For instance, a potential

Where Should the Phone Number Be Placed on a Website? The phone number needs to be clickable and placed at the top of the website so visitors can easily find it without having to scroll all the way down. Full Explanation Placing the phone number at the top of the website ensures that it is