Why are reviews important for my Google business profile? Short Answer: Reviews play a crucial role in determining the ranking of your Google business profile. A higher number of positive reviews can lead Google to rank your profile better in search results, while a low average rating and negative reviews can lower your ranking significantly. […]

How Can I Integrate Asking for Reviews into My Procedures? The short answer is to make requesting reviews a formal part of your Standard Operating Procedures (SOP). Ensure that once a job is completed, your technicians have immediate access to the review link to send directly to clients while still face-to-face. Additionally, motivating employees with

How can I use my Google Business Profile to drive more traffic to my website? Short Answer: You can drive more traffic to your website by regularly posting updates on your Google Business Profile that include links to relevant pages on your website. For example, after completing a project or installation, share an update about

What kind of content should I create for my website to improve my local SEO? The short answer is: create content that directly relates to the services you offer and the specific areas you serve. This means focusing on details about your work, such as completed installations, the locations where they took place, and any

How Can I Improve My Local SEO for My HVAC Business? The best way to improve your local SEO for your HVAC business is by keeping your Google Business Profile up to date with the most relevant and detailed information about your services. Including recent projects, specific systems installed, and the service location—all enriched with

How do I add updates to my Google business profile? The short answer is: you can add updates to your Google business profile by clicking on ‘add update’. This allows you to share new information such as recent blog posts or recent HVAC installations. Full Explanation Adding updates to your Google business profile involves a

What Should I Include in the Service Description? The short answer is that your service description should comprehensively list all your services while strategically using keywords. Doing this strengthens your Google Business Profile and helps improve your search ranking. Full Explanation When crafting a service description, it is important to include a detailed list of

How do I add services to my Google business profile? The short answer is that you can add services by clicking on the ‘add more services’ option on your Google business profile. From there, you have the choice to either select from services that Google recommends or add a custom service tailored to your business.

How Can I Improve the Ranking of My Google Ad? The short answer is that improving your Google ad ranking involves including all your major services, crafting thoughtful descriptions, and using relevant keywords. As you gain more reviews and increase your exposure, Google will recognize you as an authority, which also helps boost your ranking.

What is the purpose of the product landing page when creating a Google ad? Short Answer: The product landing page is the specific URL of your website that you use in your Google ad. Instead of directing visitors to your homepage, it should lead them to a page that is directly related to the product