Should I Switch Back to Maximized Conversion From Maximized Clicks? Short Answer: You can switch back to the maximized conversion goal, but it’s generally advisable to stay with maximized clicks for a while. Maximized conversion might lead to paying a higher cost per click, which is only worthwhile if you’re actually getting conversions. If you’re […]

Why didn’t the maximized clicks strategy work for my campaign? The maximized clicks strategy might not have worked because your bid was set very low. Since you are competing with others who can raise their bids, you might need to increase your bid to win more clicks. Full Explanation The maximized clicks strategy aims to

Is It Better to Have Specific Open Hours Rather Than 24/7 for a Google Business Profile? Short Answer: Yes, it is generally better to set specific open hours for your Google Business Profile instead of listing your business as open 24/7. Google prefers consistent and clearly defined hours, which help to improve the reliability and

What Are Some Things That Google Doesn’t Like in the Website for Advanced Verification? Short Answer: Google does not favor websites that display claims of 24/7 availability or mention a 20-minute ETA. Including these specific details can lead to delays in the approval process for advanced verification. Full Explanation When pursuing advanced verification, it is

What Are the General Requirements for Advanced Verification? The general requirements for Advanced Verification include providing consistent and matching documentation across multiple aspects of your business and personal details. This means you need to supply information such as your vehicle, website name, phone number, and various official documents that all share the same address and

I’m getting a warning about advanced verification in Canada, even though they let you advertise without it. What should I do? Short Answer: Even if advanced verification is not mandatory for advertising in Canada, completing it is recommended. If your application was rejected, the platform may not explain why, so ensure that all your details

How do I calculate if it makes financial sense to compete for a keyword? The short answer is that you need to compare your potential earnings per conversion against the cost per click (CPC) for that keyword. By calculating your average ticket, conversion rate, and cost per click, you can determine if competing for a

What Should I Do If the Cost for the Top Position of a Keyword Is Too High? Short Answer: If the cost of securing the top position for a keyword is too high, it’s important to carefully assess your budget and the potential return on investment. While aiming for top rankings is generally advisable, it

What is the role of a business owner in lead generation? The key role of a business owner in lead generation is to first understand how the process works and then delegate the actual tasks to others. The business owner’s focus should be overseeing the entire operation to ensure all parts function smoothly, rather than

Should I Create a Different Landing Page for Each City and Service? Short Answer: Yes, you should create a dedicated landing page for every city and each specific service you offer in that city. Doing so will help keep your conversion rates high and reduce unnecessary marketing expenses. Full Explanation Creating separate landing pages tailored