How do you use keyword insertion in Google Ads? The quickest way to use keyword insertion in Google Ads is by opening a bracket in the first headline of your ad. This action will display three formatting options for keyword insertion: lowercase, sentence case, and title case. You select how you want the keyword to […]

How do you use location insertion in Google Ads? Short Answer: Location insertion in Google Ads works by pulling location-related information from the user’s IP address and the keyword they used in their search term, while also referring to the landing page that the user entered. This helps tailor ads based on the user’s location

What happens when I edit the exit data of an image? Short Answer: When you edit the exit data of an image, the modifications are applied directly to the image’s metadata. This means that any original source information, such as the ‘where from’ data pointing to Wikipedia, will be replaced or no longer displayed. Full

Can I Change Where an Image Was Downloaded From? Short Answer: Yes, you can change the exit data of an image, which includes information about where it was downloaded from. This is achievable using specific software designed to edit image metadata. Full Explanation Image files often store metadata known as exit data, which can include

How Can I Upload and Edit an Image? The short answer is that you can upload your image and then click on ‘edit exit data’ to adjust its positioning and other details, such as setting a specific location for it. Full Explanation Uploading and editing an image involves first adding the image file to your

Why Should Each City Have Its Own Campaign? The short answer is that having a separate campaign for each city provides better control over the cost per click. Managing everything under one campaign can lead to overspending on clicks that don’t align with your budget or expectations in different locations. Full Explanation When you consolidate

Should each city have its own campaign? Short Answer: Yes, each city should have its own distinct campaign. Different cities like Staten Island, Bronx, Queens, or Brooklyn require unique campaigns tailored specifically to their individual characteristics and audiences. Full Explanation When it comes to marketing or advertising, cities are not one-size-fits-all. Each city has its

Why should I add ‘cost’ as a negative keyword? Short Answer: Adding ‘cost’ as a negative keyword prevents your ads from appearing when potential customers include the word ‘cost’ in their search. This helps avoid showing ads to price shoppers who may not be the ideal clients for your business. Full Explanation When you add

How do I add a negative keyword to my ads? Short Answer: To add a negative keyword to your ads, select the keyword you want to exclude and click on ‘add as a negative keyword’. Then, add it to your negative keyword list, making sure to include only the exact word you want to remove

What Does the Absolute Top of Page Rate Tell Us? The absolute top of page rate indicates how often your ads or listings rank at the very top compared to your competition. A lower absolute top of page rate means you appear less frequently in the number one position, which is usually the most desirable