What Is the Difference Between a Regular Backlink and a Do-Follow Backlink?

What Is the Difference Between a Regular Backlink and a Do-Follow Backlink? Short Answer: A regular backlink passes some of the linking page’s authority to your website, providing some SEO value, whereas a do-follow backlink does not pass link equity or ‘juice,’ meaning you don’t receive the full SEO benefits that could come from the […]

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Would It Be Beneficial for Us to Be Featured in a Local Online Newspaper?

Would It Be Beneficial for Us to Be Featured in a Local Online Newspaper? Short Answer: Yes, being featured in a local online newspaper can be beneficial. Even if it doesn’t result in immediate leads, it helps increase brand awareness. Your business name, phone number, and address included in the article can also be picked

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What Results Can I Expect from Hiring a Professional to Optimize My Website?

What results can I expect from hiring a professional to optimize my website? Short Answer: When you hire a professional to optimize your website, you can generally expect the desktop version of your site to achieve a performance score of 75 or higher. However, it is important to note that the mobile version of your

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What Should I Do if the Leads I’m Getting from Certain Keywords Are Too Expensive?

What Should I Do if the Leads I’m Getting from Certain Keywords Are Too Expensive? Short Answer: If the leads you’re acquiring from certain keywords are too costly, consider excluding those keywords or removing them from your campaign. Remember, Google Ads is fundamentally a numbers game where it’s crucial to evaluate whether the cost of

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