What results should I aim to get from my Google Ads campaign? The primary results to focus on in a Google Ads campaign are website visits and phone calls. Website visits should be directed to your main website to drive traffic, while phone calls should be tracked using a unique CallRail call extension number rather […]

How do I start building my Google Ads campaign? Short Answer: To start building your Google Ads campaign, begin by creating a new campaign and select ‘create a campaign without goals guidance.’ This choice is important because it allows you to include both a responsive ad and a call ad within the same campaign. Full

How Can I Scale Up My Google Ads Campaign? The short answer to scaling your Google Ads campaign effectively is to first ensure that your initial concept works—meaning your conversion rate is solid and all elements are functioning properly. Once everything checks out, you can confidently increase your daily budget to hundreds or even a

What Should I Do If My Service Has Higher Competition? Short Answer: For high-competition services like roofing, reaching the number one spot in search results can be costly. It may require a significant budget, potentially $200 to $300 or more, because even a single click can cost around $50. This means your ad budget needs

How Should I Start Off with Google Ads? The best way to begin with Google Ads is to focus on one ad group that represents a single service you provide. Create two ads for this service and prepare one dedicated landing page. Start by setting a minimum daily budget, which for most services is around

Why is it important to consider the intent behind a keyword? Short Answer: Considering the intent behind a keyword is crucial because it helps you understand whether people are searching for information or looking for a service. This distinction guides you in choosing keywords that align with what searchers truly want, improving the chances of

What Should I Consider When Choosing a Keyword for My Service? The short answer is that you should choose a keyword based on its monthly search volume, making sure it has enough searches and is relevant to your service. If a keyword has less than a hundred monthly searches, it’s better to find one with

How Do I Determine the Cost to Rank at the Number One Spot? The short answer is that determining the cost to rank at the number one spot is not an exact science but rather an approximation. This cost depends largely on the specific keyword you are targeting and the level of competition for that

What are the most relevant results to follow when conducting keyword research? The most relevant results to consider during keyword research are the top of page rate bid and the top of page bid, high range. Additionally, the top of page bid, low range is important as it influences whether your ad or listing appears

How Do You Conduct Keyword Research? To conduct keyword research effectively, start by accessing the keyword planner through tools and settings, where you can discover new keywords related to your service. Then, organize the results by average monthly searches to identify optimal terms to target, helping you understand which services are relevant and competitive. Full