What is the importance of choosing the right keywords for ads? Short Answer: Choosing the right keywords is essential because the goal isn’t just to pay the lowest cost per click, but to invest wisely by targeting the most relevant keywords—even if they come at a higher price. This ensures your ads reach the right […]

What Should Be My Marketing Cost as a Percentage of My Job Cost? Short Answer: Your marketing cost can be around 3% of your job cost. However, it is essential to ensure that running these ads remains profitable for your business. If it is profitable, it is worth maintaining, especially during the early stages of

How Should I Set My Bid for Keywords? The short answer is to consider bidding slightly above the lower end of the top of page bid high range. For example, if the top of page bid high range is around $6 to $18, placing a bid of $8 or even $10 can be effective. Most

What Should I Consider When Selecting Keywords for My Business? Short Answer: When selecting keywords for your business, focus on targeting relevant keywords that align closely with what your potential customers are searching for, rather than simply choosing the cheapest or most general keywords. Full Explanation Choosing the right keywords is crucial because not all

How do I use the keyword planner for my business? The short answer is that you start by going to the keyword planner tool, input relevant keywords related to your business such as “deck installation,” adjust the location settings from Canada to your specific area like Ottawa, save your preferences, and then review the results.

What Should Be the Daily Budget for a Campaign? The daily budget for a campaign can vary based on the industry and several other factors. However, it is important to note that a very low budget, such as 15 Canadian dollars per day, might not be enough to achieve the desired results. Full Explanation Determining

What Should I Do After Pausing the Other Campaigns? Short Answer: After pausing the other campaigns, focus on the promising campaign by clicking on it and carefully examining its different ad groups. Full Explanation Once you have paused your other campaigns, it’s important to shift your attention to the campaign that shows the most potential.

What Is the Importance of Focusing on One Campaign? Focusing on one campaign is important because it simplifies the process and reduces feelings of overwhelm. This focus helps you direct your efforts and resources effectively, increasing the chances of making that single campaign successful. Full Explanation When you concentrate on a single campaign, you create

What Should I Do If One Campaign Shows More Promise Than Others? Short Answer: If one campaign shows more promise, you should focus on optimizing that campaign first. After it begins to perform well, you can then expand or scale this success across your other campaigns. Full Explanation When you notice that a particular campaign

What is the recommended approach when running multiple campaigns? The recommended approach when managing multiple campaigns is to keep things simple and avoid overcomplicating the process. Focus first on creating and optimizing a single successful campaign before expanding or scaling your strategy to include additional campaigns. Full Explanation Running multiple campaigns simultaneously can quickly become