How Has the Importance of Website Loading Speed and Mobile Friendliness Changed Over Time?

How has the importance of website loading speed and mobile friendliness changed over time? Short Answer: Five to ten years ago, website loading speed was not a significant factor in search rankings and slow loading times were common and generally tolerated. However, with the shift toward mobile browsing, both website loading speed and mobile friendliness

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Can We Use the Same Keyword, Like ‘Hey Alexa, Show Me…’, in Our Campaign?

Can We Use the Same Keyword, Like ‘Hey Alexa, Show Me…’, in Our Campaign? Short Answer: Using the exact same keyword repeatedly, such as ‘Hey Alexa, show me…’, is not as effective today because AI algorithms are more complex than simple exact match keyword tactics. Instead, focusing on creating extensive and relevant content around a

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How Do Google, Apple, and Other Companies Determine Who to Call for Voice Search Requests?

How do you think Google, Apple, or other companies will determine who to call when a user makes a voice search request? Short Answer: Companies like Google and Apple use algorithms that focus on expertise, trustworthiness, and professionalism when deciding who to call for voice search requests. These qualities are often demonstrated through the amount

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Should I Change My Main Phone Number to a Core Number on My Google Business Profile?

Should I Change My Main Phone Number to a Core Number on My Google Business Profile? Short Answer: It’s generally best to be cautious about changing the main phone number on your Google Business Profile. Maintaining consistency in your business name, address, and phone number across all your online assets is crucial. While using a

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What Are the Implications of Frequently Changing the Name of a Business?

What Are the Implications of Frequently Changing the Name of a Business? Short Answer: Frequently changing a business name can cause significant problems including technical issues like suspension, weaken branding efforts, and create confusion among both the business owner and employees. It is much wiser to choose one name and consistently commit to it over

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What Information Do We Need to Add When Getting Our Business Verified?

What Information Do We Need to Add When Getting Our Business Verified? Short Answer: When verifying your business, you need to provide essential information including your business hours, a description of your business, photos, and your home address. Additionally, there is an option to record an instant video as part of the verification process. Full

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