What Should I Do If I Don’t Have Structured Snippets? Short Answer: If you don’t have structured snippets, simply click on the plus sign and select the options relevant to your business. For most service businesses, this will typically be the service catalog or types. Full Explanation Structured snippets are an important aspect of SEO […]

What are structured snippets in Google Ads? Short Answer: Structured snippets in Google Ads function much like site links but offer more detailed information. They allow you to list various types of services or offerings under a broader category, such as a service catalog. Full Explanation Structured snippets are a form of ad extension used

What Should I Do If I Offer a Discount in Google Ads? If you offer a discount in Google Ads, the best approach is to create a coupon code that users can redeem. When a potential customer mentions this code during a call, they become eligible for the discount, making it easier to track and

Why should I add as much information and variations as possible in Google Ads? Short Answer: Adding plenty of information and variations in your Google Ads enables you to test different options, discover what resonates best with your potential customers, and optimize your ads to achieve better conversions at lower costs. Full Explanation When running

Can I Add Multiple Site Links in Google Ads? Short Answer: Yes, you can add as many site links as you want in your Google Ads campaigns. However, it’s important to remember that Google will decide which site link or extension, now known as an asset, to display to users. Full Explanation Adding multiple site

How Can I Create Site Links for My Google Ads? Short Answer: You can create site links for your Google Ads by adding both the text you want to display and the exact URL of the page you want to link to. For instance, if you have a dedicated page like “Fire Alarm Inspection,” you

How can I write a 90 character max Google ads description for my ad for fire protection in San Francisco? The short answer is to create concise, clear, and appealing descriptions that highlight your fire protection services and location within the 90-character limit. You can use prompts or examples to generate ideas, focusing on key

What kind of information can I put in the second position of my Google Ads headlines? Short Answer: In the second position of your Google Ads headlines, you can include your brand name along with attention-grabbing aspects of your service, such as promises like “15 minutes estimated time arrival,” “same day service,” or “24/7 service.”

What Should I Consider When Creating Headlines for My Google Ads? The short answer is that your headlines must be directly relevant to your business and fit within the 30-character limit. If the name of your city is long, using an abbreviated version is essential to meet the space constraints. Full Explanation When crafting headlines

How can I take advantage of the headline options in Google Ads? Short Answer: You can utilize all 15 headline options by clicking the plus sign in Google Ads. By selecting which position each headline variation appears in, you help guide Google to display the most effective combination. For instance, placing a service and city