How do marketing agencies view business owners? Short Answer: Marketing agencies often prefer business owners to have limited knowledge about marketing. They want their clients to ask fewer questions, comply with their requests, and consistently pay monthly management fees without hesitation. Full Explanation Many marketing agencies find it advantageous when business owners remain somewhat uninformed […]

What Should We Consider if We Decide to Take the Route of Proving Our Ownership Directly to Google? Short Answer: If you choose to prove your ownership to Google yourself, it is likely that you will not want to assign the agency as the admin of your Google account or maintain any ongoing relationship with

Can we go directly to Google to prove that we’re the account owners if the marketing agency refuses to give us the owner credentials? Short Answer: Yes, you can go directly to Google and prove that you’re the account owners. Once you verify ownership, Google will allow you to assign yourself as the owner and

What Are the Options to Approach the Situation with the Marketing Agency Refusing to Give Owner Credentials? Short Answer: When a marketing agency refuses to provide owner credentials, you essentially have two options. You can either accept that requesting these credentials may end your relationship and take time to verify everything through alternative means, such

What happened when you asked your marketing agency for the owner credentials of your Google Ads account? Short Answer: When the request for owner credentials was made to the marketing agency, they responded by saying that doing so would end the relationship. After clarifying that the request was not an attempt to end the partnership,

Why Might It Be Beneficial to Hire People Without Experience? Short Answer: Hiring people without experience can be advantageous because they are more likely to follow your established methods without challenging them. This consistency helps avoid conflicts in work approaches and makes it easier to nurture and develop employees in a way that supports business

What is the importance of building systems in hiring? Building systems that allow you to train individuals with zero experience is crucial in the hiring process. If you are unable to do this effectively, it suggests the need to improve your management skills by breaking down even the most basic elements, such as appearance and

What Is the Advantage of Building Your Own Personal Brand? Short Answer: Building your own personal brand, especially when including a hiring section on your site, helps attract people who want to work directly with you, not just within your industry. You can amplify this by promoting your hiring needs through social media posts or

What are the challenges of hiring when you don’t have a brand? The short answer is that when you don’t have a brand, it becomes very difficult to attract skilled technicians or quality employees. Without a recognizable brand, companies often find themselves competing primarily on who offers the highest pay or the best percentage, rather

How can I find the top private equity companies in the US who invest in home service businesses? The short answer is to use AI tools with targeted questions to identify the top private equity companies in the US investing in home service businesses. For example, you can ask an AI tool: “Who are the