Can I Run Ads on Long Keywords That Might Charge Me Less?

Short answer: Yes, you can run ads on long keywords as they may cost less, but the challenge is that these keywords often have fewer searches. The ultimate goal is to attract potential customers and make your phone ring, so you need to focus on keywords that are commonly searched to achieve this.

Full Explanation

Running ads on long keywords, also known as long-tail keywords, can potentially result in lower costs per click. This is because these keywords tend to be more specific and less competitive. However, the trade-off is that long keywords generally have lower search volume. Simply put, fewer people are searching for those exact phrases.

Your main objective when advertising is to generate leads or customer inquiries, often summarized as “making the phone ring.” To do this effectively, you need to use keywords that have sufficient search demand. If your keywords are too long and very specific, fewer potential customers may see your ad, which could limit your chances of generating business.

Step-by-Step Breakdown

Consider Cost Differences: Long keywords might have lower cost-per-click rates due to less competition.
Evaluate Search Volume: Assess whether the keywords get enough searches to be effective.
Focus on Customer Attraction: Prioritize keywords that are commonly searched to increase potential customer engagement.
Balance Cost and Demand: Find a balance between lower ad costs and keyword popularity to maximize your advertising ROI.

Real Examples

While we won’t introduce new examples, it’s important to remember that long keyword phrases might attract fewer clicks, even if the cost is lower. Ads on broader and more popular keywords may cost more but can lead to more inquiries because more people are searching for those terms.

Common Mistakes

Choosing excessively long keywords without considering how often they are searched.
Focusing solely on low-cost keywords without aiming for actual customer contacts.
Ignoring the overall goal of making the phone ring and instead optimizing only for low click costs.

FAQs

Q: Are long keywords always beneficial because of lower costs?
Not always; while they might save money per click, they often have fewer searches, limiting customer reach.

Q: Should I focus only on popular keywords?
You need a balance. Keywords that are commonly searched are essential to attract customers, though mixing long keywords can sometimes help with targeting.

Key Takeaways

Long keywords can reduce ad costs but may not generate enough searches.
The goal of advertising is to attract potential customers, so prioritize commonly searched keywords.
Balance between keyword cost and search volume to ensure your ads effectively generate leads.