What Is the Rule of Thumb When It Comes to Changing Campaign Settings?

The short answer is simple: if it’s not broken, don’t fix it. When your current campaign settings, such as the max clicks strategy, are delivering good results, it’s best to keep them as they are rather than making unnecessary changes.

Full Explanation

The fundamental principle for adjusting campaign settings is to avoid making changes when your existing setup is functioning well. If your campaign is achieving the desired outcomes, sticking with your current method is advisable. For example, if you are using the max clicks setting and it is working effectively for you, there is no need to switch it up just for the sake of change.

Step-by-Step Breakdown

Identify if your current campaign settings are working well—if they produce consistent and satisfactory results.
If you manage multiple campaigns, rather than changing all of them at once, adjust one campaign setting at a time.
After making a change to a single campaign, compare its results with those running on the original settings.
If the new setting improves performance, consider applying the change to additional campaigns, one by one.
If the new changes do not make sense or perform worse, revert back to the previously successful settings, such as max clicks.

Real Examples

While no specific examples were provided, the approach involves experimenting with individual campaigns and evaluating their performance against the original settings. If you have multiple campaigns in place, try changing the setting on one and then observe how it compares to the others still using max clicks. This method allows you to make informed decisions based on real performance data.

Common Mistakes

Changing all campaign settings simultaneously without evaluating the impact can lead to unclear results and missed opportunities.
Switching settings without analyzing whether the current system is producing good results wastes time and resources.
Failing to revert to the original settings when new changes do not improve performance can cause unnecessary losses.

FAQs

Q: Should I always keep the max clicks setting?
A: If max clicks is working well for your campaigns, it is wise to keep it. Only consider changing when there is clear evidence that another setting performs better.

Q: How many campaigns should I change at once?
A: Change one campaign at a time and monitor results before modifying others.

Q: What if new changes don’t improve results?
A: You can always revert back to your previous settings such as max clicks, ensuring your campaigns continue to perform well.

Key Takeaways

Stick with settings that are already working well—don’t fix what isn’t broken.
Experiment gradually by changing one campaign setting at a time and comparing results.
Revert changes if new settings do not improve campaign outcomes.