What results should I aim to get from my Google Ads campaign?

The primary results to focus on in a Google Ads campaign are website visits and phone calls. Website visits should be directed to your main website to drive traffic, while phone calls should be tracked using a unique CallRail call extension number rather than your main phone number. This approach ensures accurate tracking of calls generated specifically through your Google Ads efforts.

Full Explanation

When running a Google Ads campaign, it’s important to identify which key results indicate success. Primarily, these involve two metrics: the number of visits to your main website and the phone calls made by potential customers. The visits are straightforward—directing users to your website allows you to engage with them and convert interest into action.

However, tracking phone call conversions requires a more specific approach. Instead of using your regular business phone number, the calls driven by the ads should be linked to a CallRail call extension number. This call extension number is unique to your Google Ads, enabling you to track and measure exactly how many phone calls originated as a result of your paid campaigns. This distinction is crucial to understanding the effectiveness of your advertising in generating leads through phone calls.

Step-by-Step Breakdown

• Identify your goals: Focus on both website visits and phone calls as primary results.
• Direct website visitors: Ensure the ads link to your main website to capture online interest.
• Set up call tracking: Use a dedicated CallRail call extension number instead of your regular phone number.
• Monitor calls: Track and analyze phone call data to understand how well Google Ads is driving calls.
• Compare and optimize: Use the data for website visits and calls to refine your campaign strategy for better results.

Real Examples

Imagine running a campaign where your ad links lead users directly to your company’s homepage, helping you track the number of visitors viewing your products or services online. At the same time, when users tap the call button from the ad, the call is routed to a CallRail number specifically assigned to Google Ads. This way, you can distinguish these calls from others that come in through your main phone number, giving you clear data on the impact of your ads.

Common Mistakes

• Using your main phone number in ads instead of a call tracking number; this prevents accurate tracking of calls generated by Google Ads.
• Focusing on only one result type, such as website visits, while ignoring calls, which can be a significant lead source.
• Not properly setting up call extensions in Google Ads, leading to lost tracking data and unclear results.

FAQs

Why shouldn’t I use my main phone number for Google Ads calls?
Because using your main phone number doesn’t allow you to specifically track which calls came from Google Ads, making it difficult to measure campaign success accurately.

What is a CallRail call extension number?
It is a unique phone number used in Google Ads call extensions that forwards calls to your main number while tracking the calls generated by your ads.

Key Takeaways

• Focus on both website visits to your main site and phone calls as key performance results for Google Ads.
• Use a CallRail call extension number to track calls specifically from Google Ads campaigns.
• Proper tracking allows better measurement of campaign success and informs optimization efforts.