What should the rest of the categories in my Google Business profile be?

The rest of the categories in your Google Business profile should be complementary services that Google allows you to add.

Full Explanation

When managing your Google Business profile, it is important to carefully select categories. Besides your primary category, the additional categories should align closely with your core business activities and services. These supplemental categories are essentially complementary services that Google permits you to include. By adding them, you help Google better understand the range of services you offer, which can improve how your business is presented in search results.

Step-by-Step Breakdown

Identify your primary category that best represents your main business focus.
Review the list of Google-approved categories available for your business type.
Select additional categories from that list that represent complementary services you offer.
Ensure these extra categories align with what your business actually provides to enhance relevance.
Add these complementary categories to your profile, following Google’s guidelines.

Real Examples

This approach encourages businesses to think about services related to their main offering. For instance, if you are a business mainly categorized as a “Restaurant,” complementary categories allowed by Google might include “Catering Service” or “Bar.” Selecting these complementary categories ensures your profile covers a broader range of what you do, attracting potential customers searching for services related to your business.

Common Mistakes

Choosing categories that are not complementary or related to your main business services.
Add categories not allowed by Google, risking profile suspension or reduced visibility.
Overloading the profile with categories that don’t genuinely represent your business, which can confuse customers and search engines.

FAQs

Can I add any category I want?: No, you can only add categories that Google allows and that are relevant to your business.
Is it beneficial to add multiple categories?: Yes, as long as they are complementary and accurately describe your services.
Do these categories affect my Google search rankings?: The right categories help Google understand your business better, which can improve your visibility in searches.

Key Takeaways

Add categories that complement your primary business category.
Use only Google-approved category options relevant to your services.
Stay accurate and relevant to maintain trustworthiness and improve your profile’s effectiveness.