What Are the Requirements for My Business Reviews to Display on Text Ads?

Short Answer: To have your business reviews displayed on text ads, your business needs to accumulate at least 100 new reviews annually and maintain an average rating of 3.5 stars or higher. Additionally, the domain shown in your ad’s visible URL must match the domain linked to your reviews.

Full Explanation

The display of business reviews on text ads is governed by specific criteria. First, your business must consistently gather new reviews to ensure relevancy and credibility. Specifically, receiving at least one hundred new reviews every year is essential. This ongoing inflow shows active customer engagement and reflects current service or product quality.

Second, maintaining an average rating of 3.5 stars or more is necessary. This standard reflects a positive public perception of your business, which can encourage potential customers to click on your ads, improving click-through rates.

Lastly, the visible URL domain in your text ad plays a crucial role. This domain must match the domain associated with the reviews. For example, if your reviews are linked to your official business website’s domain, the text ad must display the same domain. This ensures consistency and trustworthiness from the viewer’s perspective, verifying that the reviews correspond to the advertised business.

Step-by-Step Breakdown

1. Collect Reviews: Aim to gather at least 100 new customer reviews per year. This steady accumulation signals engaged customers and updated feedback.
2. Monitor Ratings: Keep your average customer rating at 3.5 stars or higher. This threshold ensures a generally favorable reputation.
3. Check Your Domain: Ensure the domain shown on your text ads matches the domain where reviews are collected. Consistency across the ad and review platform is mandatory.

Real Examples

Imagine a local bakery that receives 120 new reviews this year, with an average rating of 4.2 stars. The domain used in their ads is bakeryexample.com, the same site where their reviews are hosted. With these conditions met, their customer reviews will appear directly on their text ads.

Common Mistakes

• Insufficient Reviews: Failing to gather at least 100 new reviews annually will prevent review display.
• Low Average Ratings: An average rating below 3.5 stars disqualifies a business from showing reviews on text ads.
• Domain Mismatch: Using a different domain in the visible URL from the one where reviews are stored can block review appearance.

FAQs

Can older reviews count toward the 100 new reviews?

No. Only reviews accumulated within the last year qualify to meet the 100 new reviews requirement.

What if my average rating dips below 3.5 stars temporarily?

If the average rating falls below 3.5 stars, your business reviews will no longer be displayed on text ads until this rating is restored.

Is it possible to display reviews if the ad URL domain differs?

No. The ad’s visible URL domain must match the domain where the reviews are hosted to display reviews.

Key Takeaways

• Gather at least 100 new business reviews per year to maintain active customer feedback.
• Maintain an average rating of 3.5 stars or higher to qualify for review display in ads.
• Use the same domain in your ad’s visible URL as the one associated with your business reviews for consistency and trust.