What Is the Purpose of Integrating CallRail with Google Ads?

Short Answer: Integrating CallRail with Google Ads enables you to send CallRail data back to Google Ads. This integration helps you understand which specific actions caused conversions, such as phone calls or leads submitted through a contact form.

Full Explanation

By connecting CallRail with Google Ads, advertisers can track the effectiveness of their ad campaigns more accurately. When CallRail data is sent back to Google Ads, it provides insight into what exactly led a potential customer to convert. This includes knowing what prompted someone to pick up the phone and call or to fill out a lead form with their contact information. This integration creates a direct feedback loop where the source of each conversion is identified, allowing for smarter ad spend decisions based on real customer actions.

Step-by-Step Breakdown

1. Data Collection: CallRail collects information about phone calls and lead form submissions generated by your ads.
2. Integration Setup: You connect CallRail with your Google Ads account to enable data sharing between the platforms.
3. Data Transmission: CallRail sends the conversion data back to Google Ads, matching the information with specific ads and campaigns.
4. Conversion Attribution: Google Ads uses this data to identify which ads or keywords caused the conversion, such as a phone call or form submission.
5. Optimization: Armed with this knowledge, you can optimize your ad campaigns to focus on what is truly driving valuable customer actions.

Real Examples

After integration, if someone calls your business through a number displayed in a Google Ad, CallRail logs that call and sends the data back to Google Ads. Google Ads then records this as a conversion, showing you exactly which ad prompted the call. Similarly, if a visitor fills out a lead form that you track via CallRail, this submission is traced back to the Google Ad that attracted them, giving you clear insight into lead generation success.

Common Mistakes

• Failing to Set Up Data Sharing Properly: Without correctly connecting CallRail to Google Ads, conversion data will not be sent back, preventing full tracking benefits.
• Ignoring Call Tracking: Not using CallRail’s phone call tracking can result in missing key conversion data from phone inquiries.
• Overlooking Lead Form Tracking: Not tracking online form submissions means losing valuable insight into what drives contact information capture.

FAQs

Why is it important to send CallRail data back to Google Ads?

It is important because it helps identify which specific ads or keywords lead to conversions like calls or form submissions, improving campaign effectiveness.

Can I track phone calls without integrating CallRail with Google Ads?

While you may track calls with CallRail alone, integration allows you to correlate those calls directly with your Google Ads campaigns for better optimization.

Does integrating CallRail affect my Google Ads performance?

The integration itself does not affect performance but provides data that helps you make informed decisions to improve it.

Key Takeaways

• Integrating CallRail with Google Ads bridges call and lead data with ad performance.
• This connection reveals what action—call or form submission—led to a conversion.
• Tracking these insights allows for more precise optimization of advertising spend.
• Proper setup is essential to ensure all conversion data flows correctly between the platforms.