What should be done to protect from unwanted clicks?

Short Answer: To protect from unwanted clicks, you should exclude certain locations by adding them to the excluded tab. This involves removing countries and states outside your target area, ensuring your ads show only to people within the intended locations.

Full Explanation

One effective way to protect your ads from unwanted clicks is to carefully manage the locations where your ads appear. By identifying and excluding locations that do not fall within your target area, you can restrict your ad views to only those users who are geographically relevant. This means that if your business or campaign is focused on a specific country or state, you take steps to ensure your advertisement is not displayed to users outside of those boundaries. This targeted approach helps reduce wasted clicks and increases the likelihood of reaching your true audience.

Step-by-Step Breakdown

1. Access the location settings in your advertising platform.
2. Navigate to the section where you can manage exclusions.
3. Add all countries and states that fall outside your target market to the excluded tab.
4. Save the changes to ensure your ads no longer show in the excluded regions.
5. Regularly review and update exclusions to maintain effective targeting.

Real Examples

Imagine you are targeting customers only in California. Without exclusions, your ads might show to users in other states, resulting in clicks that don’t convert. By adding all other states except California to the excluded list, your ads will only reach users actually in California, protecting you from irrelevant clicks.

Common Mistakes

• Failing to exclude locations outside your target area, allowing ads to show broadly.
• Not updating excluded locations when your target market changes.
• Excluding too broadly, which might cut off potential valuable markets.

FAQs

Q: Why is excluding locations important?
Excluding locations prevents your ads from being shown to users outside your target area, reducing wasted spending on irrelevant clicks.

Q: How do I know which locations to exclude?
You should exclude all countries and states where you do not want your ads to appear, focusing only on your intended audience’s geography.

Key Takeaways

• Protect your ads by excluding non-target locations.
• Use the excluded tab to add unwanted countries and states.
• Keep your ad targeting efficient and reduce wasted clicks by focusing only on relevant locations.