What is the Proposed Strategy Given the Issues with Google?

Short Answer: The proposed strategy is to prioritize Facebook ads to generate leads, even though the quality and conversion rates of these leads may be lower compared to Google. The main goal is to ensure the phone keeps ringing with some leads rather than having none from Google.

Full Explanation

Google may present challenges that limit its effectiveness in generating leads. Despite these hurdles, abandoning lead generation altogether is not a viable option. Instead, the strategy focuses on using Facebook advertising as an alternative. While Facebook ads might bring in leads of lower quality, it still helps maintain contact with potential customers and keeps the communication channels open.

Ultimately, the intention is to maintain a consistent flow of potential clients calling in. This approach accepts that conversion rates might not be as high as those from Google, but having some activity and engagement through Facebook ads is better than no leads at all.

Step-by-Step Breakdown

Recognize the issue with Google ads: Identify that current Google campaigns are underperforming or facing obstacles.
Shift focus to Facebook ads: Place advertising efforts on Facebook to generate incoming leads.
Accept lower lead quality: Acknowledge that leads from Facebook may not convert as well as those from Google.
Prioritize lead volume: Focus on keeping the phone ringing and maintaining contact with potential customers.
Monitor results: Stay aware of the performance trade-offs but prefer having some leads over none.

Real Examples

Although not provided explicitly, this strategy suggests scenarios where Google ads might fail to deliver leads, prompting a shift to Facebook advertising. Here, Facebook ads generate calls and basic inquiries, keeping the business engaged with prospects despite lower conversion rates.

Common Mistakes

Ignoring the quality difference of leads: Overlooking that Facebook leads might not convert well can lead to inefficient resource use.
Waiting for perfect results from Google: Holding out for Google ads to work without any other fallback can cause lead droughts.
Discontinuing all lead generation efforts: Stopping advertising entirely due to challenges with one platform can halt new customer acquisition.

FAQs

Q: Why focus on Facebook ads if the leads are lower quality?
Because having some leads—even if they convert less effectively—is better than having none at all. It keeps phones ringing and opportunities open.

Q: Will this replace Google ads permanently?
The strategy does not specify replacing Google ads. It emphasizes leveraging Facebook when Google faces issues.

Q: How can lower conversion rates be managed?
Acknowledging them upfront helps set realistic expectations, while still benefiting from the volume of leads generated.

Key Takeaways

Challenges with Google ads require alternative strategies to maintain lead flow.
Facebook ads can serve as a valuable backup to generate leads despite lower quality.
Consistent lead generation activity is critical to keep business communication active.
Accepting trade-offs between lead quality and quantity prevents stopgaps in sales efforts.
It is preferable to have some leads than none, ensuring continued customer engagement.