What should I put in the product price and description fields when creating a Google ad?

Short Answer: When setting up a Google ad, you generally do not need to enter anything in the product price field. For the product description, it is beneficial to provide a detailed description that includes as much information as possible, such as your company name, location, and the services you offer. Using tools like ChatGPT can help you create an effective and informative product description.

Full Explanation

In Google ads, the product price field is typically left empty because this information may not be necessary or required depending on the type of ad you are creating. Instead, your focus should be on crafting a comprehensive product description that clearly communicates what you offer. This description should serve as a detailed overview that informs potential customers about your business, the location where you operate, and the variety of services or products available. Providing thorough details in this field helps your ad stand out and increases the chances of attracting interested customers.

Step-by-Step Breakdown

1. Skip the product price field: Since it is not usually necessary, leave the product price field blank unless your specific ad setup calls for it.
2. Create a detailed product description: Include your company name to build brand recognition and trust.
3. Mention your location: Specify where your business operates to target the right audience.
4. Describe your services: Clearly outline what services or products you offer so customers understand what they can expect.
5. Use tools like ChatGPT: Leverage AI writing tools to help generate a polished and effective description that includes all necessary information.

Real Examples

Although specific examples were not provided, it is clear that including comprehensive details in your product description is key. For instance, instead of a vague description like “Quality products,” a better approach would be “ABC Company, located in New York, offers premium web design and development services tailored to small businesses.” Such detail enhances clarity and relevance.

Common Mistakes

• Leaving the description too vague: Minimal information can fail to attract or inform potential customers effectively.
• Including unnecessary price information: Placing price details in the wrong field or when not required could confuse the ad setup process.
• Omitting company and location details: Without these, your ad may not connect well with the target audience.

FAQs

• Q: Can I put a price in the product price field?
  A: Usually, you do not need to enter anything in this field for Google ads.
• Q: What should I include in the product description?
  A: Include your company name, location, and a detailed description of the services or products offered.
• Q: How can ChatGPT help?
  A: ChatGPT can assist you in writing clear and comprehensive product descriptions quickly and effectively.

Key Takeaways

• The product price field in Google ads is commonly left empty.
• Focus on creating an informative and detailed product description.
• Include your company name, location, and the services you provide in the description.
• Using writing tools like ChatGPT can improve your product description quality.