What is the Process of Duplicating an Ad Group?

Short Answer: The process of duplicating an ad group involves duplicating the existing ad group, pausing the duplicated version, and renaming it. This approach saves time by using the original ads as a template. Then, you can edit the ads to reflect new objectives, such as changing from repair to installation, redirecting to an installation page, and updating keywords accordingly.

Full Explanation

Duplicating an ad group is a practical method that streamlines campaign management. Instead of building new ads from scratch, you leverage the structure and content already created in a previous ad group. After duplicating, the copied ad group should be paused immediately to prevent it from running prematurely. Renaming the duplicated group is essential to distinguish it clearly from the original. Once duplicated and renamed, you can focus on modifying the ads to suit new goals, such as targeting installation services rather than repairs. This includes editing the ad copy and ensuring the keywords match the new theme, as well as directing the ads to the appropriate landing page, like an installation page.

Step-by-Step Breakdown

1. Duplicate the Ad Group: Create a copy of the existing ad group to save time and retain the original ad structure.
2. Pause the Duplicated Group: Prevent the duplicated ads from running immediately by pausing them temporarily.
3. Rename the Ad Group: Give the new ad group a distinct name to avoid confusion and organize your campaigns effectively.
4. Edit the Ads: Modify the ad content to align with your new campaign goal—in this case, shifting focus from repair services to installation services.
5. Update Keywords: Adjust the keywords to fit the installation theme, ensuring your ads target the right audience.
6. Change Landing Page: Redirect the ads to an installation-specific page to improve relevance and conversion.

Real Examples

Imagine you have an ad group dedicated to “repair services.” Instead of crafting an entirely new ad group when shifting focus to “installation services,” you duplicate the existing group, pause it, and rename it “installation services.” Afterward, you update the ad copy to replace repair-related text with installation-focused content, adjust the targeted keywords, and change the destination URL to the installation page. This way, your campaign setup becomes efficient and consistent.

Common Mistakes

• Failing to pause the duplicated ad group before editing can lead to unintentional ad runs.
• Not renaming the duplicated group creates confusion in campaign management.
• Editing ads superficially without changing keywords or landing pages can reduce campaign effectiveness.

FAQs

Q: Why should I pause the duplicated ad group?
Pausing stops the new ad group from running immediately, giving you time to make necessary edits.

Q: Is renaming the duplicated ad group necessary?
Yes, renaming helps keep your campaigns organized and avoids confusion between the original and duplicated ad groups.

Q: Can I just use the duplicated ad group as is?
You should edit the ads, keywords, and landing pages to reflect the new campaign focus for better relevance and performance.

Key Takeaways

• Duplicating ad groups saves time by using an existing template.
• Pausing the duplicated group prevents accidental ad launches.
• Renaming is crucial to distinguish and manage ad groups effectively.
• Edit ad content, keywords, and landing pages to ensure alignment with new campaign goals.
• This method enhances efficiency and consistency in managing multiple campaigns.