Would you recommend pausing other assets to focus on the GMB side?

Short Answer: Yes, testing the impact of pausing other assets to focus on Google My Business (GMB) can be a smart approach. If you notice increased visibility or more phone calls coming from your GMB phone number, then it could be worthwhile to consider boosting the budget for your Performance Max campaigns.

Full Explanation

Deciding whether to pause other marketing assets to concentrate on your GMB listing involves evaluating the return on investment from the GMB channel. By temporarily shifting resources away from other assets, you can more clearly assess if focusing on GMB increases the visibility of your business or drives more customer engagement through phone calls. This method helps you isolate the effects of GMB and make informed decisions about where to allocate your marketing budget moving forward.

Step-by-Step Breakdown

1. Initiate Testing: Pause other marketing assets selectively to reduce noise and concentrate on GMB performance.
2. Monitor Performance: Track key indicators such as increased visibility on search results and the volume of phone calls coming specifically from your GMB phone number.
3. Analyze Results: Determine if the focus on GMB substantially improves these metrics.
4. Adjust Budgets: If the results are positive, consider raising the budget for your Performance Max campaigns to further capitalize on this channel.

Real Examples

While specific examples are not provided here, the principle suggests that when businesses notice a measurable uptick in visibility or phone inquiries from their GMB listing after pausing other assets, the strategy can be very effective. This test-and-adapt approach ensures resources are put where they yield the best results.

Common Mistakes

• Not tracking phone calls or visibility metrics specifically linked to GMB, making it hard to evaluate impact.
• Pausing all assets at once instead of selectively testing, which can risk losing overall marketing momentum.
• Deciding not to adjust budget allocations based on the test results, missing out on potential growth.

FAQs

Is it risky to pause other marketing assets to focus on GMB?
It can be tested cautiously by pausing selectively and monitoring results closely.

How do I know if GMB is performing better?
Look for increased visibility and phone calls that use your GMB phone number.

What should I do if GMB shows improved results?
Consider increasing the budget for related campaigns like Performance Max to scale benefits.

Key Takeaways

• Testing the pause of other marketing assets to focus on your GMB listing is a practical strategy.
• Carefully monitor visibility and phone call metrics to evaluate success.
• Positive results from this test may justify increasing investment in campaigns like Performance Max.