Is there an option for a Target CPA?

Short Answer: The option to manually set a Target CPA is no longer available. However, you can still opt into a Target CPA by selecting the box labeled “set a Target per action.”

Full Explanation

Previously, advertisers could manually define a Target Cost Per Action (CPA) in their campaigns to control how much they wanted to pay for desired actions. This option has since been removed, meaning direct manual input of Target CPA values is no longer possible. Instead, the current approach involves opting into a Target CPA system by checking a specific box labeled “set a Target per action.” This change simplifies the setup by automating how the target is applied rather than requiring manual configuration.

Step-by-Step Breakdown

Access your campaign settings where CPA targets would typically be set.
Note that there is no manual field to input a Target CPA value anymore.
Look for the option labeled “set a Target per action.”
Opt into this option by selecting the box.
Once selected, the system will use this setting to optimize your campaign performance based on the target actions.

Real Examples

While specific use cases are not provided here, the essence is that instead of typing in a desired CPA, you now simply enable the Target CPA option via the available checkbox. This implies the system will manage the CPA targets automatically based on your opt-in selection.

Common Mistakes

Looking for a field to manually enter Target CPA when this option no longer exists.
Not noticing or missing the “set a Target per action” checkbox option, which is now required to enable Target CPA.
Assuming manual entry is possible and attempting to configure it as before, leading to confusion.

FAQs

Q: Can I still set a specific CPA value manually?
A: No, manual entry of a Target CPA is no longer available.

Q: How do I enable Target CPA now?
A: You need to opt into Target CPA by selecting the “set a Target per action” checkbox within your campaign settings.

Key Takeaways

The manual option to set a Target CPA has been removed.
You can enable Target CPA by opting in through a checkbox titled “set a Target per action.”
This approach automates the targeting process, removing the need for manual input.