How Can I Optimize My Website if I Want to Focus on a New Location?

If you want to prioritize a new location as the main keyword for your website, you should make that new location the focus of your homepage and main service pages, while creating a dedicated page for your current location. It’s also important to update your Google My Business (GMB) connection accordingly and adjust your website footer once the new location’s GMB profile is approved.

Full Explanation

Optimizing your website for a new location requires emphasizing that location throughout your website’s structure. This means changing your homepage content and service pages to highlight the new location as your primary focus. At the same time, you should still maintain a separate page highlighting your current location so visitors can find information relevant to both areas.

Furthermore, your Google My Business connection needs to align correctly with your website. Initially, your GMB profile from the current location should link to the page dedicated to that location on your website. After your new location’s Google Business Profile gets approved, you can then update your website footer to display the new location’s address and phone number. This ensures consistency between your online presence and your Google profile, which is critical for local SEO success.

Step-by-Step Breakdown

1. Make the new location the primary focus of your website by turning it into the homepage’s main keyword and central theme.
2. Create a separate page specifically for your current location to ensure existing customers can still find relevant information.
3. Adjust your service pages to mostly emphasize the new location to align content with your updated SEO focus.
4. Ensure your Google My Business connection on your website initially points to the page for your current location, keeping things consistent while you work on the new profile.
5. Once the Google Business Profile for the new location is approved, update your website footer to reflect the new location’s address and phone number.

Real Examples

Imagine your business originally operates in City A, but you want to expand and target customers in City B. You would redesign your homepage and key service pages so most content talks about City B, but leave a dedicated page for City A. Your Google My Business profile for City A would link to the City A page first. After you get your GMB for City B approved, you update your website footer with City B’s contact information, keeping everything aligned.

Common Mistakes

• Failing to update your homepage and service pages to reflect the new location as the main focus.
• Not creating a separate page for your current location, which can confuse visitors and negatively impact SEO.
• Neglecting to link your Google My Business profile to the correct page on your website.
• Changing your website’s footer to the new location’s contact details before your Google Business Profile for that location is approved.

FAQs

Q: Should I remove content about my current location when focusing on a new location?

A: No, create a separate dedicated page for your current location rather than removing it, so both locations are represented clearly.

Q: When should I update my website footer with the new location’s contact information?

A: Update the footer only after your Google Business Profile for the new location is approved to maintain consistency.

Q: What if I don’t have a Google Business Profile for the new location yet?

A: Keep your Google My Business connection pointed to your current location page until the new profile is approved.

Key Takeaways

• Prioritize the new location by making it the main focus of your homepage and service pages.
• Maintain a separate page for your existing location to serve current customers effectively.
• Ensure your Google My Business connection points to the correct location page on your website.
• Only update your website footer with new location contact details once Google Business Profile approval is complete.