What Should I Do If I Offer a Discount in Google Ads?

If you offer a discount in Google Ads, the best approach is to create a coupon code that users can redeem. When a potential customer mentions this code during a call, they become eligible for the discount, making it easier to track and apply your offer. This process primarily focuses on encouraging appointments and ensuring that the discount is properly managed.

Full Explanation

Offering a discount through Google Ads requires a straightforward method to communicate and validate the offer. By using a coupon code, you can give customers a clear and simple way to claim their discount. The code acts as a token of the promotion and helps you determine who qualifies. When someone mentions the coupon during a phone call or appointment, they are recognized as eligible for the discount, streamlining the process of applying the offer.

Step-by-Step Breakdown

Create a coupon code specifically for the discount you are offering in your Google Ads campaign.
Include information about the coupon code in your ad or landing page to ensure people are aware of it.
When a customer calls or books an appointment, ask if they have the coupon code.
If they mention the code, confirm their eligibility and apply the discount accordingly.
Track these interactions to measure the effectiveness of your discount offer in driving appointments or conversions.

Real Examples

For instance, if you run a service-based business where appointments are important, offering a coupon code in your Google Ads can incentivize potential clients to call. When they mention the code during the call, you know they came from the campaign and qualify for the discount. This encourages more people to actually schedule the appointment, turning ad clicks into meaningful customer engagements.

Common Mistakes

Not using a coupon code and instead offering a vague discount can lead to confusion and lost tracking ability.
Failing to mention the coupon code during the call may result in customers not receiving their discount and dissatisfaction.
Neglecting to connect the discount offer with appointment setting can reduce the effectiveness of the promotion.

FAQs

Q: Why should I use a coupon code instead of just mentioning a discount?
Using a coupon code provides a clear reference that both you and the customer can use, making it easier to confirm eligibility and track the success of your promotion.

Q: What if customers forget to mention the coupon code on the call?
It’s important to ask about the coupon code during the conversation. This ensures that eligible customers receive the discount and prevents any confusion.

Q: How does this help with appointments?
The coupon code serves as a motivator for customers to book an appointment, making your Google Ads more effective at converting clicks into actual engagements.

Key Takeaways

Always create a coupon code when offering a discount through Google Ads.
Communicate the code clearly in your ads and landing pages.
Verify the coupon during calls or appointments to grant the discount properly.
Using this method makes it easier to manage discounts and encourages customers to take action.