What number should I put in the advanced settings of my Google Business profile?

Short Answer: In the advanced settings section of your Google Business profile, you should enter the CallRail extension number that corresponds to your Google Ads tracking.

Full Explanation

When managing your Google Business profile, setting up the correct phone number in the advanced settings is crucial for tracking the effectiveness of your advertising efforts. The specific number you should input is the CallRail extension number linked to your Google Ads. This extension number allows you to monitor calls triggered from your ads and better understand customer interactions. Using this number helps integrate your call tracking setup seamlessly with Google Business, ensuring you don’t miss valuable data related to your advertising campaigns.

Step-by-Step Breakdown

Identify the CallRail extension number configured for your Google Ads account.
Access the advanced settings area of your Google Business profile.
Input the CallRail extension number exactly as provided, ensuring it matches the number used in your Google Ads setup.
Save the changes to ensure that call tracking is properly connected and functional.

Real Examples

For example, if your CallRail extension number used in Google Ads is +1 (800) 123-4567 ext. 101, then this exact number should be entered into the advanced settings of your Google Business profile. This alignment allows call data from your advertising campaigns to be accurately tracked and reported through CallRail, linking phone interactions directly back to Google Ads performance.

Common Mistakes

Using the wrong phone number: Entering your main business number instead of the CallRail extension number can break call tracking and reduce the accuracy of your ads reporting.
Omitting the extension: Forgetting to include the full extension number as used in Google Ads can lead to call misattribution.
Failing to save changes: Not saving your updated number in the advanced settings means your profile won’t reflect the correct tracking setup.

FAQs

Q: Why is it important to use the CallRail extension number in Google Business profile?
Using the CallRail extension number ensures that calls coming from Google Ads are tracked properly, giving you insights into how your ads are performing and how customers are reaching your business.

Q: Can I use my regular business phone number instead?
It’s recommended to use the CallRail extension number rather than your regular number in the advanced settings to maintain accurate call tracking tied specifically to your ads.

Key Takeaways

Always enter the CallRail extension number used in your Google Ads into the advanced settings of your Google Business profile.
This practice links call tracking with your advertising efforts, allowing for better performance analysis.
Ensure accuracy and proper formatting to avoid tracking errors.