What Negative Keywords Should Be Added at the Campaign Level?

At the campaign level, it is important to add negative keywords that are broadly related to your services but not directly relevant to your specific campaign goals. This helps refine your targeting and avoid irrelevant traffic.

Full Explanation

Adding negative keywords at the campaign level involves selecting terms that might be generally associated with your industry or services, yet do not fit the precise focus of your campaign. This practice prevents your ads from showing on unrelated search queries, which can improve campaign efficiency and reduce wasted spend. The exact negative keywords to add depend on your business and the particular objectives of your campaign, ensuring only the most relevant audience is targeted.

Step-by-Step Breakdown

Identify broad keywords related to your services that do not align directly with your campaign purpose.
Evaluate which of these terms could attract irrelevant audiences.
Add these keywords as negative keywords at the campaign level to exclude them across all ad groups within that campaign.
Continuously review and update your negative keyword list to improve campaign performance.

Real Examples

Since the specific negative keywords depend heavily on your business and campaign, no fixed examples are provided. However, generally, these could be industry-related terms that do not relate to your campaign’s target products or services.

Common Mistakes

Adding too many negative keywords without proper evaluation, potentially blocking relevant traffic.
Failing to customize negative keywords based on the unique needs of each campaign.
Ignoring the need to update negative keyword lists as campaign goals evolve.

FAQs

Q: Can I use the same negative keywords for all campaigns?
Not necessarily. While some broad negative keywords may apply widely, the most effective list depends on each campaign’s specific focus.

Q: Why add negative keywords at the campaign level instead of ad group level?
Adding at the campaign level helps maintain consistent exclusion rules across all ad groups, simplifying management for broad terms.

Key Takeaways

Negative keywords at the campaign level should be broadly related but not directly relevant to your campaign.
Your business and campaign focus determine the specific negative keywords to add.
Proper use of campaign-level negative keywords improves targeting and reduces unnecessary ad spend.