Do I Need to Put More Work into Promoting If There Are Already Pages Covering the Same Topic?

Short Answer: Yes, if there are already pages promoting the same topic, it indicates that others are investing effort, so you will need to put more work into your promotion to stand out.

Full Explanation

When you find that your topic has already been covered by other pages, it means that others are actively promoting and competing for attention on the same subject. This competition implies that achieving visibility and success for your content won’t be straightforward. The presence of existing content indicates that simply publishing your page is unlikely to be enough. Instead, you need to increase your promotion efforts to effectively compete and attract your target audience.

Step-by-Step Breakdown

Recognize the competition: Identify that existing pages on the topic are already promoted by others who are putting in effort.
Evaluate your current promotional effort: Understand where your current promotion stands relative to existing content.
Plan to increase promotion: Prepare to invest more work, whether through more marketing activities or improved strategies, to gain traction.
Differentiation factor: Focus on what makes your content unique and use that to enhance your promotional tactics.

Real Examples

While specific examples weren’t provided, the general principle applies universally: if a topic is already well-covered, more focused and dedicated promotion is necessary to make your page competitive and visible.

Common Mistakes

Assuming your content will rank or perform well without putting in extra work when there is existing competition.
Neglecting to increase promotional efforts after discovering that others have already promoted the same topic.
Overlooking the need to analyze competing pages’ promotion strategies and adjusting your approach accordingly.

FAQs

Q: Can I rely on my content alone if others are covering the same topic?
A: No. When others are already putting in effort to promote the same topic, relying solely on your content without additional work is unlikely to produce results.

Q: What does “putting more work into promotion” entail?
A: It means increasing your marketing activities and efforts to ensure your content stands out amid competition.

Key Takeaways

Existing pages on your topic show active promotion and competition.
To compete effectively, you must increase your promotion efforts.
Simply publishing content without additional promotion is not enough in a crowded space.