Why Are There More Conversions on My Campaign Than I Set Up?

Short Answer: More conversions may appear because you have previous conversion actions set up from earlier campaigns. To resolve this, check your conversion settings and remove any extra conversion actions that are no longer needed.

Full Explanation

Sometimes, when you notice that your campaign reports more conversions than you initially set up, it is likely due to lingering or previous conversion actions that still exist in your account. Conversion actions are the specific goals or activities you’ve defined to track success, such as form submissions or purchases. If multiple conversion actions have been created over time, they may be counted simultaneously, resulting in a higher conversion count than expected.

Step-by-Step Breakdown

1. Navigate to your campaign settings where conversion tracking is managed.
2. Access the “Conversions” section within the tools and settings area of your account.
3. Review all conversion actions that are currently active or set up in your account.
4. Identify any extra or outdated conversion actions that might be causing inflated conversion numbers.
5. Remove or deactivate these unnecessary conversion actions to ensure only your intended conversions are counted.

Real Examples

Consider a scenario where a marketer sets up tracking to count only purchases as conversions for a specific campaign. However, if previous conversion actions like newsletter signups or account registrations are still active, their counts will add to the purchase conversions. This results in reports showing more total conversions than originally planned.

Common Mistakes

• Leaving old conversion actions active in the account, which continue to be tracked and added to reports.
• Not regularly auditing conversion actions, leading to confusion over which conversions are included in campaign results.
• Assuming all conversions are set up for the current campaign only, without checking past configurations.

FAQs

Q: How do I know which conversion actions are affecting my campaign?
Check under the conversions section in tools and settings to see all active conversion actions linked to your account.

Q: Can I have multiple conversion actions for one campaign?
Yes, but if you want accurate counts, make sure only the relevant conversion actions are active.

Q: Will removing extra conversion actions affect my reporting?
Removing unused or outdated conversion actions helps keep your reports clear and aligned with your current campaign goals.

Key Takeaways

• More conversions than expected usually result from previous or extra conversion actions still being tracked.
• Regularly review and manage your conversion actions in the conversions section of your account settings.
• Cleaning up extra conversions ensures your campaign data reflects true and intended results.