What Are the Methods to Verify a Google My Business (GMB)?

The short answer to verifying a Google My Business (GMB) listing is that there are two main methods: instant video verification and manual verification via live video call with Google support.

Full Explanation

Verifying your GMB is essential to confirm your business’s legitimacy and manage how it appears in Google Search and Maps. There are two primary verification techniques available. First, you can complete an instant video verification by recording a video on the spot, which allows immediate confirmation. Alternatively, you may opt for a more detailed approach involving a manual verification process. This second method requires setting up a live video call with a Google support representative who will review your business’s documentation and physical details in real time.

Step-by-Step Breakdown

Instant Video Verification:

You record a video of your business immediately during the verification process.
This video allows Google to verify your business quickly without the need for additional steps.

Manual Verification via Live Video Call:

You schedule a live video call with a Google support agent.
If you are a service area business (a business that serves customers at their location rather than a storefront), Google will review your service card, equipment, and overall location during the call.
If you have a physical office and use an address publicly, you will be asked to show permanent signage on the office building, evidence of your tools, and your business cards to validate the authenticity of your business.

Real Examples

For example, a plumbing business that operates by going to customers’ homes would be verified as a service area business. During the live video call, the plumber would show their work equipment and the service card to confirm the business’s legitimacy. On the other hand, a retail office-based business would present its permanent office signage and business cards during the call to verify the location and authenticity.

Common Mistakes

Failing to prepare required documentation or physical evidence before the live video call can result in delays or failed verification.
Attempting to verify by video without properly showing the needed signs, tools, or business cards.
Choosing the wrong verification method based on business type, which could complicate or prolong the verification process.

FAQs

Can I choose which verification method to use?: Yes, depending on your business type and Google’s options, you can opt for either instant video verification or manual verification via live video call.
What does Google check during the live video call?: Google checks service cards, equipment, location for service area businesses, and signage, tools, and business cards for businesses with a public office address.
How quickly can I get verified using instant video verification?: Verification is done at the moment you record the video, making it the faster option.

Key Takeaways

There are two primary ways to verify a GMB: instant video verification and manual verification via live video call.
Service area businesses and office-based businesses have different verification requirements during the live video call.
Proper preparation and presentation of requested business evidence are critical to a smooth verification process.
Choosing the appropriate method based on business type can streamline your verification experience.