What Should I Do with My Google Ads Campaigns While I’m Having Issues with My Website?

Short Answer: You should pause your Google Ads campaigns while your website is experiencing issues. This prevents unnecessary charges and allows you to focus on resolving the problem promptly.

Full Explanation

When your website faces technical difficulties, continuing to run Google Ads campaigns may not be beneficial. Although Google Ads typically does not incur charges in certain situations related to website downtime, the safest approach is to pause your campaigns. This way, you avoid any unexpected expenses and ensure that visitors are not directed to a malfunctioning site, which could damage your brand’s reputation.

Step-by-Step Breakdown

Identify that your website is experiencing issues that impact user experience or functionality.
Access your Google Ads account and navigate to the active campaigns.
Pause all running Google Ads campaigns temporarily.
Focus on addressing and resolving the website issues as quickly as possible.
Once your website is fully operational, reactivate your Google Ads campaigns.

Real Examples

For instance, if your website’s checkout process is down, prospective customers clicking on your ads would be unable to complete purchases. Pausing your Google Ads campaigns in this scenario ensures you don’t waste your advertising budget while you fix the problem.

Common Mistakes

Leaving campaigns running: Some advertisers assume that their ads won’t generate costs during website downtime, but this can lead to wasted budget.
Delaying the pause: Waiting too long to stop campaigns could result in poor ad performance and negative user experiences.
Forgetting to restart campaigns: After fixing website issues, failing to resume ads can stall marketing efforts.

FAQs

Will I be charged if my website is down but my ads are running? While some protections exist, pausing campaigns is the best way to avoid any charges related to user interactions during downtime.
How quickly should I pause my campaigns? As soon as you identify website issues affecting user experience, pausing ads is advised.
Can I rely on Google Ads to automatically stop charging me during site problems? It’s safer to manually pause campaigns to prevent any unexpected costs.

Key Takeaways

Pause your Google Ads campaigns immediately when your website encounters issues.
This helps to avoid wasting budget and protects your brand reputation.
Resolve website problems promptly and then resume your campaigns for continued marketing success.