What Should Be the Main Keyword for the Homepage?

The main keyword for the homepage should be a phrase that clearly targets the primary service and location. For example, keywords like ‘garage door repair, Ohio’ or ‘Ohio garage door repair’ are suitable options. Before finalizing the main keyword, however, conducting keyword research is essential to decide the best focus for SEO efforts.

Full Explanation

The homepage keyword is critical in guiding how your site is discovered by search engines. Choosing a keyword that combines the main service with the specific geographic location helps in attracting relevant, local traffic. Keywords such as ‘garage door repair, Ohio’ immediately communicate the service offered and where it is available, making it highly targeted for local search queries.

Step-by-Step Breakdown

1. Identify your main service—here, it’s garage door repair.
2. Select a geographic location to target—Ohio, in this case.
3. Combine the service and location to create potential keywords like ‘garage door repair, Ohio’ or ‘Ohio garage door repair’.
4. Conduct keyword research to analyze which term has higher search volume and relevance for your business.
5. Choose the best keyword based on this research to use prominently on your homepage.

Real Examples

You might consider using ‘garage door repair, Ohio’ as your homepage keyword to target users looking specifically for garage door services within Ohio. Alternatively, ‘Ohio garage door repair’ can also work to capture similar searchers. Both options focus on combining the service with the location, which is key for local SEO.

Common Mistakes

• Choosing overly broad keywords that do not specify the location, resulting in less targeted traffic.
• Skipping keyword research and selecting keywords not aligned with actual user search behavior.
• Using keywords that do not reflect the main service area or service offered, reducing relevancy.

FAQs

Why is location important in the main keyword?
Because including the location helps attract local customers who are more likely to convert.

Can I use more than one main keyword on the homepage?
Typically, focusing on one primary keyword for the homepage is best to maintain clarity and SEO strength.

How do I conduct keyword research effectively?
Keyword research involves analyzing what potential customers use to find services like yours, comparing search volumes, and identifying competition levels. This will help prioritize the best keyword to target.

Key Takeaways

• Your main homepage keyword should combine your primary service and your location.
• Keywords like ‘garage door repair, Ohio’ or ‘Ohio garage door repair’ are good starting points.
• Always perform keyword research before finalizing your main keyword to ensure it aligns with search behavior and your SEO goals.