When we have a successful campaign running, what is the main thing we need to change when duplicating?

Short Answer: The main elements to change when duplicating a successful campaign are the targeting, the ads themselves, and the landing page. This is because each campaign focuses on a specific city, so these components need to be adjusted accordingly to ensure continued success in the new location.

Full Explanation

When you have a campaign that is performing well, duplication is a common strategy to replicate that success across multiple areas. However, simply copying the campaign as is will not yield the best results since each campaign is tailored to a specific city. Therefore, there are three critical components that you must change:

Targeting: Each campaign targets a different city. Changing the targeting ensures that your ads are shown to the relevant audience in the new location.
Ads: The advertisements themselves include the city name as part of the messaging, making them relevant and personalized for each campaign’s location.
Landing Page: The destination where users land after clicking the ad must also reflect the new city to maintain consistency and relevance.

Step-by-Step Breakdown

Adjust your targeting settings: Change your campaign settings to focus on the new city where you want to run your ads.
Edit your ad creatives: Modify the ads to replace the city names and ensure the content aligns with the new location.
Update the landing page: Customize the landing page to feature the city-specific information, maintaining the user experience and relevance.

Real Examples

Imagine you run a campaign targeting New York City. When you decide to duplicate this campaign to reach audiences in Los Angeles, the targeting must be updated to Los Angeles. Your ads should reflect “Los Angeles” instead of “New York City” to resonate with the audience. Similarly, the landing page should contain Los Angeles-specific content to maintain consistency and improve conversion chances.

Common Mistakes

Failing to update the targeting can cause your ads to show in the wrong location, wasting budget and reducing effectiveness.
Leaving city names unchanged in your ads may confuse or disengage the audience.
Not modifying the landing page content to the new city can lead to a poor user experience and lower conversion rates.

FAQs

Q: Why is targeting the city so important?
Because each campaign is focused on a specific city, targeting ensures your ads reach the right audience in the correct geographical area.

Q: Can I use the same ads for different cities?
It’s important to update the ads to include the correct city name to keep them relevant and engaging.

Q: Is changing the landing page necessary?
Yes, the landing page should match the city targeted in your campaign to provide a consistent and localized experience.

Key Takeaways

When duplicating a successful campaign, focus on changing three major components: targeting, ads, and landing pages.
Targeting must be updated to the new city to reach the appropriate audience.
Ads should include the city name to maintain relevance and engagement.
Landing pages need to be customized to reflect the new city for the best conversion outcomes.