How Can a Local Service Business Like a Plumbing Company Use Video Content to Help Their Customers?

The short answer is that a local service business can create helpful videos that address common customer issues, such as how to fix a plumbing problem, and share these videos with customers. This approach saves time for the company and builds trust with customers, encouraging positive recommendations.

Full Explanation

Local service businesses, like plumbing companies, benefit greatly from producing video content tailored to their customers’ needs. By creating simple, clear videos that demonstrate how to solve typical problems—such as fixing a common toilet issue—the company provides immediate value. These videos can be used as a resource to assist customers directly, aiding them in potentially resolving the issue themselves before scheduling a service call.

Step-by-Step Breakdown

Identify Common Problems: Determine the frequent issues customers face, for instance, common toilet malfunctions.
Create a How-To Video: Produce a straightforward video that shows the step-by-step process for fixing the identified problem.
Share with Customers: When customers experience the problem and call the company, send them the video link to try a DIY fix.
Monitor and Follow Up: If the issue persists, the customer can be scheduled for professional service, but the initial attempt saves the company time and effort.

Real Examples

A plumbing company may make a video demonstrating how to fix a running toilet or a clogged drain. When a caller describes their problem, the company can quickly send this video to empower the customer to address the issue right away. This practical help increases the customer’s confidence in the company and shows a commitment to service beyond just providing paid repairs.

Common Mistakes

Failing to create videos for the most frequent and relevant problems customers face.
Providing overly complicated or technical videos that confuse rather than assist.
Not ensuring videos are easy to access and share with customers when needed.
Neglecting to follow up after sending the video, missing opportunities to build relationships.

FAQs

Will sending DIY videos reduce service calls?: While some customers might fix the issue themselves, it typically allows the company to prioritize more complex jobs and builds goodwill that can lead to future calls.
How do customers benefit from video content?: They get immediate solutions to common problems and gain trust in the company’s expertise and helpfulness.
Is video content expensive to produce?: Videos focused on simple, common problems can be produced efficiently and do not require high production costs to be effective.

Key Takeaways

Creating helpful videos targeting common customer problems improves service efficiency.
Sharing these videos with customers saves time and promotes trust in the company.
Using video content strategically can encourage positive recommendations and strengthen customer relationships.