Do we need to create a lead form for each ad group in Google Ads?

Short Answer: You can create one lead form extension for the entire campaign. Generally, one lead form per campaign is sufficient, but if you notice good conversion rates and lower costs from using lead forms, you may consider creating additional lead forms for each ad group.

Full Explanation

When managing lead form extensions in Google Ads, it’s not mandatory to create a separate lead form for every ad group within a campaign. Instead, a single lead form extension can serve the entire campaign effectively. This approach simplifies management and keeps your structure streamlined.

However, if performance data indicates that your lead forms are generating strong conversions and the cost per conversion is favorable, you might benefit from creating multiple lead forms tailored to each ad group. This can allow more customized messaging or offers that resonate better with different audience segments targeted by each ad group.

Still, in most cases, maintaining one lead form per campaign suffices to generate meaningful conversions without complicating the campaign setup.

Step-by-Step Breakdown

1. Create one lead form extension for your whole campaign initially.
2. Monitor the performance of the lead form, focusing on conversion rates and cost per conversion.
3. If the results are positive and suggest room for optimization, consider creating additional lead forms for individual ad groups.
4. Evaluate whether these additional lead forms continue to improve conversions and reduce costs.
5. Adjust your strategy accordingly, balancing simplicity with performance gains.

Real Examples

While specific case examples are not provided here, the general rule is to start with a single lead form extension at the campaign level. If you observe promising results from conversions and cost metrics, then testing multiple lead forms at the ad group level can be a practical next step. This allows you to tailor forms and potentially increase the efficiency of lead generation.

Common Mistakes

• Creating multiple lead forms for each ad group without assessing performance first, leading to unnecessary complexity.
• Not monitoring key performance indicators such as conversions and cost before deciding whether to expand lead form usage.
• Assuming that more lead forms automatically result in better performance, which is not always the case.

FAQs

Q: Can one lead form extension be used for multiple ad groups?
Yes, one lead form extension can cover an entire campaign, including all ad groups.

Q: When should I create additional lead forms for different ad groups?
If you find that lead forms are producing good conversions at a lower cost and want to optimize further, creating different lead forms for each ad group can be beneficial.

Q: Is it necessary to have a lead form for each ad group?
No, it’s usually sufficient to have one lead form per campaign unless your data suggests otherwise.

Key Takeaways

• Start with one lead form extension per campaign for simplicity.
• Monitor conversion performance and cost metrics closely.
• Create additional lead forms for ad groups only if it leads to better conversion rates and lower costs.
• Avoid unnecessary complexity unless justified by performance improvements.