What does ‘keyword with geo’ and ‘geo with keyword’ mean?

Short Answer: ‘Keyword with geo’ and ‘geo with keyword’ refer to the SEO practice of including geographic location terms combined with keywords, such as ‘garage door springs in [city]’ or ‘[city] garage door springs’, within your website content.

Full Explanation

The terms ‘keyword with geo’ and ‘geo with keyword’ describe how specific phrases are structured by combining a keyword with a geographic location. These can be used either by adding the location after the keyword or placing the location before the keyword. This method helps tailor website content to target local audiences by making sure the content includes both the service or product keyword and the relevant city or location.

Step-by-Step Breakdown

Identify your main keyword: This is the primary service or product term you want to rank for, such as ‘garage door springs’.
Include the geographic term: Add a city or specific location to the keyword to make it locally relevant.
Choose phrase structure: Decide whether to place the keyword first and the location second (‘keyword with geo’), or the location first and the keyword second (‘geo with keyword’).
Incorporate into content: Use these phrases naturally in your website content to help improve local SEO and attract customers searching with geographic intent.

Real Examples

Two ways to phrase combined geo and keyword terms include:

Keyword with geo: ‘garage door springs in [city]’
Geo with keyword: ‘[city] garage door springs’

Both variations serve to connect the targeted keyword with a specific location to capture location-based search traffic.

Common Mistakes

Not including the geographic term when targeting local audiences.
Using the terms in a way that feels unnatural or forced within the content.
Failing to balance keyword and geographic terms, which might harm readability and SEO effectiveness.

FAQs

Q: Can I use both ‘keyword with geo’ and ‘geo with keyword’ in my content?
Yes, using both variations can help cover different search queries and improve your site’s local relevance.

Q: Should the location always be a city?
Typically, the geographic term refers to a city or specific area relevant to your business or target market.

Key Takeaways

‘Keyword with geo’ and ‘geo with keyword’ involve combining keywords and locations to optimize content for local search.
These phrases can be structured with the keyword first or the geographic location first.
Incorporating these terms naturally within your content improves local SEO targeting.