How do you integrate CallRail with Google Ads?

If you want to connect CallRail with Google Ads, the process involves going to the integrations section in CallRail, selecting Google Ads, linking your Google account, and enabling settings to track calls as conversions along with their values.

Full Explanation

Integrating CallRail with Google Ads allows you to track phone call conversions generated from your ad campaigns. This integration requires you to access the integration options within CallRail and specifically choose Google Ads to connect both platforms. After granting permission for CallRail to access your Google Ads account, you can configure it to recognize calls as conversions and assign values to those calls. This setup enhances your ability to measure the success of your ads and optimize campaigns based on call performance.

Step-by-Step Breakdown

1. Navigate to the ‘integration’ section inside your CallRail account.
2. Click on the option labeled ‘Google Ads’ to begin the connection process.
3. Sign in to your Google account when prompted, and grant CallRail permission to access your Google Ads data.
4. After connecting accounts, select the option for ‘calls’ so that your call tracking data can be recognized.
5. Enable ‘send calls as conversions’ to ensure calls are counted within Google Ads as conversion events.
6. Also, select ‘send call values’ to inform Google Ads about the value assigned to each call.
7. Finally, click on ‘apply’ to save and activate this integration.

Real Examples

Consider a business running Google Ads that wants to attribute phone calls to specific campaigns. By integrating CallRail through the steps above, every call made via ads is automatically reported back to Google Ads as a conversion. This means marketers can see how many calls are generated by their ads and what their estimated value is, helping in making informed budget and bid decisions.

Common Mistakes

• Failing to give CallRail permission to connect to your Google Ads account results in no data sharing.
• Omitting to select ‘send calls as conversions’ means call data won’t be tracked as conversions within Google Ads.
• Not enabling ‘send call values’ leads to missing call value data, which limits understanding of call quality or worth.
• Forgetting to click ‘apply’ after configuring settings will prevent changes from taking effect.

FAQs

Do I need to create a new Google account to integrate with CallRail?
No, you can use your existing Google account to connect CallRail with Google Ads.

What happens if I don’t select ‘send calls as conversions’?
Call tracking data will not be recorded as conversions in Google Ads, reducing the insight into campaign performance.

Is it necessary to enable call values when integrating?
While optional, sending call values helps assign monetary worth to calls, improving analytic accuracy.

Key Takeaways

• Integration starts by accessing the integrations tab within CallRail and choosing Google Ads.
• Connecting your Google account and granting permissions is essential for linking the platforms.
• Activating both ‘send calls as conversions’ and ‘send call values’ ensures comprehensive tracking.
• Completing the process with ‘apply’ guarantees your settings are saved and active.
• This connection helps marketers effectively measure call conversions driven by Google Ads campaigns.