What Is the Insider’s Hack to Get Features on Big Publications Like Fox News, CNN, and Washington Post?

The insider’s hack to getting featured on major media outlets like Fox News, CNN, and The Washington Post involves using a free service called Harrow, which stands for Help a Reporter. By signing up as a source with this platform, you gain direct access to journalists who are actively seeking expert input for their stories.

Full Explanation

Harrow, or Help a Reporter, is a free program managed by one of the largest PR companies globally. It acts as a bridge between journalists and trusted sources in various fields. When reporters are working on a story, they use Harrow to reach out to qualified individuals who can add credibility and expert perspectives to their articles or segments. By registering for this service, you position yourself as a go-to expert, which increases your chances of being quoted or featured in top media outlets.

Step-by-Step Breakdown

  1. Sign Up for Harrow: The first step is to register for free as a source on the Harrow platform.
  2. Receive Journalist Requests: Once registered, you’ll get emails from journalists seeking expert opinions or information on their latest stories.
  3. Filter Relevant Queries: Harrow sends out emails twice daily, but you can apply keyword filters in your Gmail or preferred email service to ensure only inquiries related to topics important to you trigger alerts.
  4. Respond to Journalists: When you find relevant requests, respond promptly and provide valuable insights, which increases your chance of being featured.

Real Examples

Although specific user stories aren’t provided here, this method is effectively utilized by experts who want to be featured in major publications without traditional PR campaigns. Journalists from Fox News, CNN, and The Washington Post routinely use Harrow to find reliable sources, so your chances of coverage improve by participating actively and filtering inquiries wisely.

Common Mistakes

  • Ignoring Relevant Emails: Failing to read or respond to journalist requests misses valuable opportunities.
  • Not Using Filters: Without filtering through keywords, you might be overwhelmed by irrelevant queries, causing you to miss the most relevant pitches.
  • Delayed Responses: Journalists work on tight deadlines, so slow responses decrease your likelihood of being included.

FAQs

Is Harrow free to use?
Yes, Harrow is a free program where you can sign up as a source without any cost.
Who runs Harrow?
It is managed by one of the world’s largest public relations companies.
How often will I receive journalist inquiries?
Harrow sends emails twice daily with requests from journalists.
Can I filter the types of inquiries I receive?
Yes, you can set up keyword filters in your email to ensure you only get relevant inquiries.

Key Takeaways

  • Harrow (Help a Reporter) connects you directly to journalists from top media outlets.
  • It’s a free and efficient platform to become a trusted source in your industry.
  • Using email filters helps you focus only on inquiries that match your expertise.
  • Acting quickly and thoughtfully on requests improves your chances of media features.