What information can I get from the ‘Performance’ section of my Google Business profile?

The ‘Performance’ section of your Google Business profile provides you with an overview of key customer interactions, such as how many people looked you up, called, messaged, booked, or clicked on your website. It also shows what search queries people use to find your business. This data is essential for understanding and learning from your profile’s activity.

Full Explanation

The ‘Performance’ section serves as a comprehensive dashboard that aggregates different types of engagement your business receives through your Google Business profile. It presents statistics including the number of people who searched for your business, contacted you via calls or messages, and interacted with your website by booking appointments or clicking through. Additionally, this section reveals the specific search results where your profile appears and highlights the search keywords users input to discover your business. This enables you to gain a clear understanding of how customers find and interact with your profile, allowing you to make informed decisions.

Step-by-Step Breakdown

• Review the total number of people who looked up your business through Google Search or Maps.
• Check how many customers called your business directly from the profile.
• Observe the volume of messages initiated by users contacting you via the profile.
• Track the number of bookings or appointments made through website clicks linked from your profile.
• Identify the search results where your profile is displayed to understand your online visibility.
• Analyze the specific keywords potential customers have searched to find your business.

Real Examples

For instance, if you notice a high number of website clicks but fewer calls, it may indicate that users prefer browsing online before contacting you. If certain keywords consistently lead users to your profile, you can focus on optimizing content around those terms. Monitoring these interactions help you understand customer behavior directly tied to your Google Business presence.

Common Mistakes

• Ignoring the search keywords that bring customers to your profile, missing out on valuable SEO insights.
• Overlooking message or call statistics, which provide direct feedback on customer engagement.
• Failing to regularly check the performance data, leading to missed opportunities for improvement.
• Not correlating website bookings and clicks to your marketing efforts, thus limiting strategic adjustments.

FAQs

• Q: Can I see which search keywords are most effective?
  A: Yes, the Performance section shows search keywords people use to find your business.
• Q: Does it track how many people contact me directly?
  A: Yes, it reports on calls and messages initiated through your profile.
• Q: Is website booking data included in the performance metrics?
  A: Yes, bookings and website clicks are part of the data you can review.

Key Takeaways

• The Performance section offers a complete overview of how customers find and interact with your Google Business profile.
• It highlights important metrics such as lookups, calls, messages, bookings, clicks, search results, and keywords.
• Regularly monitoring this information helps you understand your audience and optimize your online presence effectively.