How do I increase the budget for a campaign in Google Ads?

Short Answer: To increase the budget for a campaign in Google Ads, you should raise it by a reasonable amount. For instance, if your campaign is currently running on $10 a day, you might increase it to $20 a day.

Full Explanation

Increasing the budget for your Google Ads campaign involves adjusting the daily amount you are willing to spend. Instead of making large, sudden jumps, it’s recommended to raise the budget by a manageable and sensible increment. This allows your campaign to adjust gradually to the higher budget, helping maintain control over spend while potentially increasing reach and performance.

Step-by-Step Breakdown

Review your current daily budget for the campaign.
Decide on a reasonable new amount to increase it by, such as doubling from $10 to $20 per day.
Make the adjustment within your Google Ads account settings.
Monitor the campaign after increasing the budget to understand how the change impacts performance.

Real Examples

For example, if a campaign is running with a daily budget of $10, the approach would be to increase it to $20 per day. This doubling is an example of a reasonable increase, helping to balance budget expansion with campaign stability.

Common Mistakes

Increasing the budget by too large an amount at once, which can cause overspending or unstable campaign behavior.
Not monitoring the campaign after increasing the budget to see if the additional spend is efficient.

FAQs

Can I increase my budget by any amount?: While you can technically increase by any amount, it’s best to do so by reasonable increments to maintain control and optimize the campaign performance.
How often should I increase my budget?: Budget increases should be made thoughtfully and usually not too frequently to allow your campaign to adjust effectively.

Key Takeaways

Increase your Google Ads campaign budget by a reasonable amount to avoid instability.
For example, raising a $10 daily budget to $20 is a sensible step.
Monitor results after increasing the budget to ensure performance aligns with goals.