What should business owners do to improve their ranking in further areas they’re serving?

Short Answer: Business owners should have their teams take before and after pictures and videos of completed work, such as repairs or replacements, and then update this content on their Google Business Profile to boost their ranking in the areas they serve.

Full Explanation

To improve ranking in additional service areas, it is important for business owners to actively document their work being done in those locations. Having visual proof like before and after photos and videos highlights the quality and extent of services provided. Adding this content to the Google Business Profile signals to search engines and potential customers that the business is actively working and serving across various regions. This ongoing content update helps improve visibility and rankings in the specific areas where the work is performed.

Step-by-Step Breakdown

Ensure the team working on-site takes clear before and after pictures and videos of the services completed.
Collect and organize this content, making sure it accurately represents the work done.
Update the Google Business Profile regularly with these images and videos, associating them with the proper location and service area.
Maintain consistency in documenting all relevant jobs to continue improving presence across all served areas.

Real Examples

For example, if a business performs garage door repairs or replacements in a new service area, the team should document this work with photographs and videos. Uploading these visuals onto the Google Business Profile not only provides proof of active service but also helps to increase the chances of appearing in local search results for that particular area.

Common Mistakes

Not taking before and after pictures or videos, which misses the opportunity to showcase work quality.
Failing to update the Google Business Profile with new content, causing a lack of fresh signals to search engines.
Uploading low-quality or irrelevant images that do not clearly represent the completed services.
Neglecting to associate the content properly with the areas being served, reducing its SEO impact.

FAQs

Q: Why are before and after photos important?
Before and after photos visually demonstrate the effectiveness and quality of the service, building trust with potential customers and search engines.

Q: How often should I update my Google Business Profile with this content?
Regular updates are recommended, ideally after each significant job in a new area to maintain relevance and improve rankings.

Q: Can videos make a big difference compared to photos?
Yes, videos can provide a more detailed view of the work and may engage potential customers better, further enhancing your profile’s effectiveness.

Key Takeaways

Documenting work with before and after photos and videos is critical to improving ranking in new service areas.
Regularly updating the Google Business Profile with this visual content reinforces your active presence in multiple locations.
Quality and relevance of visuals directly impact search engine visibility and customer trust.
Consistent content updates help to solidify and grow your business ranking in additional areas you serve.