How Can I Improve My Google Ads Campaign?

To improve your Google Ads campaign, start fresh by creating a new campaign from the beginning. Allocate a daily budget of about 100 dollars, avoid excluding any locations—including other countries—and consider adjusting your bids by device, which could involve completely removing computers depending on your service.

Full Explanation

Improving a Google Ads campaign often begins with reconsidering your approach from the ground up. Starting a new campaign allows you to implement important changes clearly and avoid errors carried over from old setups. Budget allocation is crucial; setting aside approximately 100 dollars per day provides a solid foundation to gather meaningful data and test performance.

When managing campaign targeting, it’s important not to exclude any geographic locations, even other countries. Broad location inclusion maximizes your reach and potential audience, providing opportunities you might miss when limiting traffic unnecessarily.

Device targeting is another key area to optimize. Depending on the nature of your service, you might want to modify bids for certain devices or even remove them entirely from your campaign. For instance, if your service is less effective or irrelevant on computers, excluding this device category could enhance the efficiency of your ad spend.

Step-by-Step Breakdown

1. Create a new campaign instead of adjusting the old one to ensure a fresh structure and settings.
2. Set a budget of about $100 per day to provide enough spend for reliable performance insights.
3. Do not exclude any locations, including other countries, to maximize your audience reach.
4. Adjust your bids by device, carefully deciding whether to remove certain devices, such as computers, based on your service needs.

Real Examples

Consider a scenario where a service is not utilized well on computers but is popular on mobile devices. By removing computers from the targeting, the campaign focuses the budget on better-performing devices, improving overall results.

Similarly, by including all geographic locations, ads reach a wider audience, potentially uncovering international interest that would otherwise be ignored due to location exclusions.

Common Mistakes

• Continuing with old campaigns without evaluating a fresh start can limit improvements.
• Setting too low a budget may prevent meaningful data collection.
• Excluding locations restricts audience size and can reduce campaign effectiveness.
• Ignoring device bid adjustments can waste budget on underperforming devices.

FAQs

Why start a new campaign instead of editing an existing one?

Starting anew ensures that changes are systematically applied and past errors or poor structure do not hinder optimization.

Is $100 per day necessary?

This budget level allows sufficient testing and data collection to make informed decisions.

Should I always include all locations?

Yes, avoiding exclusions lets your ads reach the broadest audience possible, including potential customers in other countries.

How do I decide which devices to exclude?

Review device performance related to your service and remove devices that do not contribute positively to your campaign goals.

Key Takeaways

• Starting a fresh Google Ads campaign can lead to better control and optimization.
• A daily budget of around $100 is recommended for impactful data and testing.
• Do not exclude any locations to extend your ad reach globally.
• Adjust device bids carefully, possibly removing certain devices like computers if they don’t align with your service.