How can I improve my campaign based on search terms?

The short answer is to review the search terms within your campaign carefully. If you identify any terms that are irrelevant or that negatively affect your campaign’s performance, you should add those terms to your negative keywords list.

Full Explanation

Improving your campaign based on search terms involves understanding which terms are triggering your ads and how they impact your campaign’s overall results. By analyzing these terms, you can detect those that do not align with your goals or audience. Terms that are irrelevant or harm your campaign’s success should be excluded by adding them to your negative keywords list. This process refines your targeting, helps avoid wasted spend on unsuitable traffic, and improves the effectiveness of your advertising efforts.

Step-by-Step Breakdown

Go through the search terms report within your campaign.
Identify terms that are not relevant or appear to negatively impact campaign performance.
Add each of these terms to your negative keywords list.
Monitor the campaign performance after making these adjustments to ensure improvement.

Real Examples

While specific examples are not provided here, the concept applies universally: any search term that does not match your campaign’s objectives or audience should be treated as a negative keyword. This action prevents your ads from showing on unwanted queries and protects your budget.

Common Mistakes

Ignoring the search terms report and continuing to target irrelevant terms.
Failing to update your negative keywords list regularly based on your findings.
Removing terms hastily without properly analyzing their impact.

FAQs

Q: What are negative keywords?
Negative keywords are terms you exclude from your campaign to prevent ads from showing on irrelevant or low-performing searches.

Q: How often should I check my search terms?
Regular review is important, though the frequency depends on campaign size and activity. However, any indication of irrelevant traffic should prompt an immediate review.

Key Takeaways

Review your campaign’s search terms carefully to identify unwanted queries.
Add irrelevant or negative-impact terms to your negative keywords list to improve campaign results.
Consistent monitoring and updates ensure your campaign stays optimized and effective.