What Should I Do to Improve My Ad Ranking?

The short answer to improving your ad ranking is to focus on refining your bidding strategy. It’s important not to make changes to your ad while it is performing well, and also to set limits on your cost per click to avoid overspending.

Full Explanation

Improving your ad ranking requires careful management of how you bid on your ads. Your bidding strategy plays a crucial role in determining how your ad is positioned in the auction process. If your ad is currently working effectively, it’s best to leave it as is rather than making adjustments that could disrupt its performance. Additionally, controlling your expenses by putting a cap on your click costs protects your budget from being depleted too quickly while still maintaining a competitive edge.

Step-by-Step Breakdown

Focus on your bidding strategy: Concentrate on how much you are willing to bid per click as this influences your ad ranking directly.
Maintain stability when your ad is performing well: Avoid making changes to your ad until you have gathered enough data and are certain it requires optimization.
Set limits on your click costs: Define a maximum amount you are willing to spend per click to prevent overspending and to maximize return on investment.

Real Examples

When an advertiser notices their ad is receiving a good amount of clicks and conversions, they keep the current bid intact instead of adjusting it daily. They also apply a cap on the click cost, ensuring that even if competition rises, spending doesn’t go beyond what they have budgeted for.

Common Mistakes

Frequent changes to the ad: Making continuous adjustments while the ad is already performing well can hurt its ranking and overall success.
Ignoring cost controls: Not setting limits on click costs can lead to overspending, which diminishes your ad’s ROI.

FAQs

Q: Why shouldn’t I change my ad frequently?
A: Changing your ad frequently while it’s performing well may interrupt the learning phase and reduce its effectiveness.

Q: How does limiting click cost help?
A: Setting a maximum click cost helps you control your budget and avoid excessive spending, ensuring better financial management.

Key Takeaways

Work primarily on your bidding strategy to improve ad ranking.
Do not interfere with your ad while it is functioning effectively.
Implement a cap on click costs to avoid overspending.