What Is Important to Track in Your Daily or Weekly Routine After Setting Up a Campaign?

After setting up a campaign, it is essential to track two key aspects regularly: the auction insights to ensure you maintain the number one spot, and the cleanliness of your keywords within the search terms. Monitoring these elements helps optimize campaign performance effectively.

Full Explanation

Tracking your campaign does not stop once it’s set up. The two critical components to keep an eye on are the auction insights and your keyword management. The auction insights provide information regarding your position within the ad auction process, which impacts visibility and click rates. Ensuring that you hold the number one spot means that your campaign is optimized to outperform competitors in real time.

Equally important is maintaining clean keywords in your search terms. This refers to regularly verifying that the keywords triggering your ads remain relevant and free from unwanted or irrelevant phrases. Doing so ensures that your budget is spent efficiently only on search terms that are beneficial for your campaign goals.

Step-by-Step Breakdown

Monitor the Auction Insights: Check daily or weekly to confirm that your ads are securing the number one position in the auction. This position maximizes your campaign’s visibility and potential engagement.
Review Keywords in Search Terms: Analyze the search terms reporting to ensure that only relevant and effective keywords are triggering your ads. Remove or adjust any keywords that are not contributing positively to maintain a clean keyword list.

Real Examples

Although specific examples are not provided, the concept can be illustrated by considering that if you are not in the number one auction spot, your ads will not reach their full potential audience. Similarly, if irrelevant keywords appear in your search terms, your campaign’s budget might be wasted on users who are unlikely to convert.

Common Mistakes

Neglecting to track auction position, which could lead to losing critical visibility.
Failing to clean up keywords regularly, resulting in inefficient spending on irrelevant searches.

FAQs

Why is being number one in the auction important?
Being in the number one spot increases the likelihood that your ad will be seen first, improving clicks and conversions.

What does it mean to keep keywords clean?
Keeping keywords clean means consistently ensuring that only relevant search terms trigger your ads, preventing wasted budget on irrelevant searches.

Key Takeaways

Consistently tracking auction insights ensures you maintain top ad positions.
Regularly reviewing and cleaning your keyword list optimizes campaign efficiency.
Both practices are essential for maximizing the return on your campaign investments.