If you’re dealing with a Circumventing Policy Violation, Watch This!

Circumventing policy violations on your Google Ads account can be a serious issue, but understanding the common ways these violations occur and how to address them can help you navigate through the challenges. In this blog post, we’ll break down the two most common types of policy violations and provide actionable steps to resolve them.

What is a Circumventing Policy Violation?

A circumventing policy violation is a serious offense in Google Ads, indicating an attempt to manipulate the system. Google takes these violations seriously because they undermine the integrity of the advertising platform. Let’s delve into the two most common types of policy violations and how to address them.

1. Running Multiple Ad Accounts:

One common violation occurs when someone attempts to run multiple ad accounts, especially after one of them has been hit with a policy violation. Google views this as a serious breach, so it’s crucial to avoid such practices. To resolve this issue:
  • Fix the Policy Issue: If one of your accounts faces a policy violation, address and resolve the issue before attempting to run ads again.
  • Maintain Separation: Ensure a clear separation between ad accounts by using different domains and payment methods. This reduces any correlation between the accounts.

2. Cloaking:

Cloaking is a black hat technique where users are redirected to a different site than the one advertised, often for malicious purposes. This violation can occur if your website has malware or has been compromised. Here’s how to address it:
  • Website Cleanup: Have an expert thoroughly clean your website, removing any malware or potential threats.
  • Verify Website Integrity: After cleanup, ensure that your website is free of issues and appears legitimate.
  • Appeal Only After Cleanup: Submit an appeal to Google only after your website has been cleaned and verified. Repeated appeals without addressing the underlying issues may lead to account suspension.

Important Advice:

  • Don’t Appeal Prematurely: Avoid submitting appeals before resolving the issues on your website. Multiple premature appeals may result in Google ignoring further appeals.
  • Expert Assistance: If needed, seek the help of experts to clean and secure your website before appealing.

Understanding and addressing circumventing policy violations is crucial for maintaining a healthy Google Ads account. By following these steps, you can navigate through these challenges and ensure the long-term success of your advertising efforts. If you found this information helpful, don’t forget to like and subscribe for more valuable insights. If you’re a service business owner looking to generate your own leads, check out the link below for more information on local service mastery. We hope you found this guide helpful.  Stay tuned for more informative content like this in the future.


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