How do I start building my Google Ads campaign?

Short Answer: To start building your Google Ads campaign, begin by creating a new campaign and select ‘create a campaign without goals guidance.’ This choice is important because it allows you to include both a responsive ad and a call ad within the same campaign.

Full Explanation

When setting up your Google Ads campaign, the initial step is to launch a new campaign from your Google Ads dashboard. The critical part of this setup is selecting the correct campaign objective. Instead of choosing predefined goals, you should opt for the setting labeled ‘create a campaign without goals guidance.’

This selection gives you the flexibility to design a campaign that includes multiple ad types, particularly enabling you to have both responsive ads and call ads together. Responsive ads automatically adjust their size, appearance, and format to fit available ad spaces, while call ads focus on encouraging direct phone calls from potential customers.

Step-by-Step Breakdown

Open your Google Ads account and navigate to start a new campaign.
When prompted to choose your campaign objective, select ‘create a campaign without goals guidance’ instead of picking any of the predefined options.
Proceed with the campaign setup, this will then enable you to add both responsive ads and call ads within the same campaign structure.

Real Examples

While the answer does not provide specific real-world examples, the setup outlined allows advertisers to combine different ad formats in one campaign. This could mean having a responsive ad that adapts to various placements alongside a call ad that encourages customers to call a business directly, all managed within a single campaign.

Common Mistakes

Choosing a predefined campaign goal instead of selecting to create a campaign without goals guidance, which limits the campaign to only certain ad types.
Not understanding that selecting the right campaign objective directly impacts the kinds of ads you can include in your campaign.

FAQs

Q: Why do I need to create a campaign without goals guidance?
A: Because this option is the only way to include both responsive ads and call ads within the same campaign.

Q: Can I add responsive and call ads in campaigns with goals?
A: No, to have both types of ads together, you must choose to create a campaign without goals guidance.

Key Takeaways

Starting a Google Ads campaign requires creating a new campaign from your dashboard.
Selecting ‘create a campaign without goals guidance’ gives you more flexibility in ad formats.
This setting allows you to include both responsive and call ads in the same campaign, covering a wider range of advertising goals.