How Do I Set Up a New Campaign in Google Ads?

Short Answer: To set up a new campaign in Google Ads, first navigate to all campaigns and click on the ‘+ new campaign’ button. Depending on the campaign objective you choose, Google will recommend the best campaign type to use. For example, selecting ‘local store visits and promotion’ prompts an automatic suggestion to use Performance Max. After selecting your campaign type and conversion goal, you then name your campaign and set your budget to get started.

Full Explanation

Setting up a new campaign in Google Ads begins with accessing the campaigns overview by going to the section labeled ‘all campaigns.’ From there, you initiate the process by clicking on the ‘+ new campaign’ button, which starts the campaign creation workflow. The system guides you by asking you to choose an objective for your campaign, such as increasing local store visits or promoting your business.

Once you select your objective, Google automatically suggests the most suitable campaign type based on your choice. For instance, if you select the objective related to local store visits and promotions, Google recommends using the ‘Performance Max’ campaign type. This tailored recommendation helps align your campaign settings with your goals.

After choosing the campaign type that fits your objective, you proceed to give your campaign a unique and descriptive name to keep things organized. The final step at this stage is to set your budget, which determines how much you are willing to spend to achieve your campaign goals.

Step-by-Step Breakdown

1. Go to the ‘all campaigns’ section in your Google Ads account.
2. Click the ‘+ new campaign’ button to start creating a campaign.
3. Select your campaign objective from the options provided.
4. Review the Google recommended campaign type based on your chosen objective.
5. Choose your campaign type, such as Performance Max for local store visits and promotion.
6. Name your campaign to keep track of it easily.
7. Set your budget according to how much you want to invest in the campaign.

Real Examples

For example, if your goal is focused on increasing visits to your physical store, selecting ‘local store visits and promotion’ as your objective will prompt Google to suggest using Performance Max campaigns. This streamlined campaign type is optimized by Google to meet the specific needs tied to your selected objective, ensuring your advertising efforts are effectively aligned.

Common Mistakes

• Skipping the step of choosing the correct objective can lead to less effective campaign recommendations.
• Not reviewing the suggested campaign type might result in a mismatch between your goals and the campaign settings.
• Neglecting to name the campaign clearly can make managing multiple campaigns confusing.
• Failing to set or properly adjust the budget could either overspend or limit your campaign’s reach.

FAQs

What happens if I don’t choose an objective?

Google Ads uses the campaign objective to recommend the best type of campaign. Without selecting one, you may not get the most suitable campaign type suggestion.

Can I change the campaign type after selection?

Once you choose a campaign type during setup, it’s best to finalize it before proceeding as changes later may be restricted or require starting over.

Is Performance Max suitable for other objectives?

Performance Max is specifically recommended for objectives like local store visits and promotions, based on Google’s guidance for optimizing campaign success.

Key Takeaways

• Start by going to all campaigns and clicking ‘+ new campaign’ to begin your campaign setup.
• Your chosen objective determines the campaign type Google recommends.
• For local store visits and promotion objectives, Performance Max is the suggested campaign type.
• Always name your campaign clearly and set a budget that aligns with your advertising goals.