How do we reduce the amount of spam in our campaign?

Short Answer: You can reduce spam in your campaign by excluding certain locations from your targeting. By configuring your campaign’s location settings to exclude all locations except those you want to target, you minimize unwanted or irrelevant responses.

Full Explanation

Spam in campaigns often originates from broad or unfocused targeting that allows unwanted locations to interact with your content. By using the location exclusion feature in your campaign settings, you can control exactly where your campaign is visible and restrict it away from regions that may generate spam. This increases the quality of engagement and ensures your campaign efforts reach the intended audience.

Step-by-Step Breakdown

1. Access your campaign management interface.
2. Navigate to the ‘Locations’ section of your campaign settings.
3. Click on the ‘Exclude’ option to open location exclusions.
4. Exclude all worldwide locations initially, effectively limiting your campaign’s reach.
5. After exclusion, add only the specific locations where you want your campaign to appear.
6. Save your changes and monitor your campaign for improved spam control.

Real Examples

When you exclude the entire world first and then include only your targeted regions, your campaign will not be accessible to users outside those designated areas. This proactive exclusion cuts down the frequency of unsolicited or irrelevant interactions that are commonly categorized as spam.

Common Mistakes

• Not setting any location exclusions, leading to spam from unwanted regions.
• Failing to save changes after adjusting location exclusions.
• Excluding locations unintentionally and missing targeting your intended audience.

FAQs

Can I exclude multiple locations in one campaign?
Yes, you can exclude multiple areas by selecting each undesired location in the exclusion settings.

Will excluding locations impact my campaign’s reach?
Yes, excluding locations narrows your campaign’s visibility to your selected target regions, which helps reduce spam but also limits overall reach to those areas only.

Is excluding all locations except targeted ones necessary?
Yes, to effectively minimize spam, it is recommended to first exclude all undesired locations and then include only your target locations.

Key Takeaways

• Excluding unwanted locations is essential to reducing spam in campaigns.
• Start by excluding the entire world, then add specific target locations.
• Proper location targeting improves campaign quality and reduces irrelevant interactions.