How to duplicate the ad groups in Google Ads?

To duplicate an ad group in Google Ads, begin by selecting the active ad group you want to copy. After clicking copy, deselect that ad group, then paste it into the desired campaign. It is important to ensure you are pasting it into the same campaign. Once pasted, you can pause the new ad group and make necessary edits such as updating keywords and the landing page to match your new service.

Full Explanation

Duplicating an ad group in Google Ads involves a few straightforward steps designed to help you efficiently clone existing ad groups for new purposes. First, you locate the active ad group in your Google Ads account that you want to duplicate. Then, use the copy function which temporarily stores that ad group. After deselecting the original, you paste the copied ad group where you want it to appear, typically within the same campaign to maintain organizational consistency. Before fully activating the duplicated ad group, pause it to make essential adjustments, ensuring that all aspects are tailored, including keywords and the landing page URL, to suit the new service or product you are advertising.

Step-by-Step Breakdown

1. Select the ad group you want to duplicate. It should be active and ready to copy.
2. Click on the ‘copy’ option to copy the selected ad group.
3. Deselect the current ad group after copying to avoid confusion.
4. Navigate to the campaign where you want to paste the duplicated ad group. Make sure it is the same campaign for better management.
5. Click on ‘paste’ to insert the copied ad group into the campaign.
6. Pause the newly pasted ad group immediately to prevent unintended live running.
7. Edit the keywords in the duplicated ad group to ensure they are relevant to your new service.
8. Update the landing page URLs so they correspond precisely to the new service offering.

Real Examples

Suppose you have an active ad group promoting a specific service. By duplicating this ad group within the same campaign, you can quickly adapt its settings—such as keywords and landing pages—to target a new, related service. This avoids the need to create everything from scratch and leverages the existing campaign structure efficiently.

Common Mistakes

• Failing to deselect the original ad group after copying, which can lead to pasting errors.
• Pasting the duplicated ad group into a different campaign by mistake, which can create organizational issues.
• Not pausing the duplicated ad group before editing, causing it to run incorrectly with outdated keywords or landing pages.
• Neglecting to update keywords and landing pages, resulting in irrelevant ads that do not reflect the new service.

FAQs

Q: Can I duplicate ad groups between different campaigns?
It is recommended to paste duplicated ad groups within the same campaign to maintain structure and relevance.

Q: Why should I pause the duplicated ad group before editing?
Pausing the ad group prevents it from running ads that may not be accurate before you finalize your changes.

Q: What must I update after duplicating an ad group?
You need to update the keywords and landing pages to ensure the ad group aligns with your new service.

Key Takeaways

• Start by copying an active ad group and then deselect before pasting.
• Always paste the duplicated ad group into the same campaign to keep your ads organized.
• Pause the duplicated ad group before making changes to avoid live errors.
• Edit keywords and landing page URLs to align with the new service you want to promote.