How do I create a call ad in Google Ads?

Short Answer: To create a call ad in Google Ads, you can simply duplicate the ad tab you are currently working on and then select the option to create a call ad. Most of the information from your existing ad can be copied, so you don’t need to start from scratch.

Full Explanation

Creating a call ad in Google Ads is a straightforward process that does not require building a new ad completely from the beginning. Instead, you can leverage the work you have already done by duplicating the existing ad tab you have been working on. This approach allows you to reuse most of the content and settings from your current ad, which streamlines the setup and saves time. Once the tab is duplicated, simply click on the option to create a call ad and adjust any necessary details.

Step-by-Step Breakdown

Access your current ads: Log into Google Ads and navigate to the ads section where you are managing your campaigns.
Duplicate your existing ad tab: Find the ad tab you want to base your call ad on, and create a duplicate of it. This helps keep your existing work intact and makes it easier to copy information.
Select the call ad option: In the duplicated tab, choose the option to create a call ad. This changes the format and focus of the ad to encourage direct calling.
Copy and adjust content: Most of the information from your original ad will be copied over automatically, but review and adjust any specific details to better align the call ad with your campaign goals.
Save and launch: After reviewing and finalizing the call ad details, save the changes and activate the ad within your campaign.

Real Examples

The provided instructions imply that a real example would involve taking an existing Google Ads text or display ad and duplicating it. For instance, an ad promoting a product can be duplicated and then converted into a call ad by selecting that option. The headline, description, and other relevant information from the original ad can be carried over to the call ad version, making the transition seamless.

Common Mistakes

Starting from scratch unnecessarily: Not duplicating the existing ad and instead trying to create a call ad from a blank slate wastes time and effort.
Failing to review copied information: Assuming all copied content is perfect without adjusting it to suit the call ad format might reduce the ad’s effectiveness.
Not selecting the call ad option after duplication: Forgetting to click on the call ad option after duplicating the tab means the ad won’t function as intended.

FAQs

Q: Do I need to create a call ad from scratch?
No, you can duplicate an existing ad tab and then convert that to a call ad, copying most of the information you have already created.

Q: Can I reuse text and settings from my original ad?
Yes, most information from your original ad can be copied over when you duplicate the tab and create the call ad.

Q: Where do I find the call ad option?
After duplicating your existing ad tab within Google Ads, you will see an option to create a call ad—click on that to proceed.

Key Takeaways

Use duplication of your current ads to save time when creating call ads.
Copy most information from existing ads to retain consistency and streamline the process.
Always select the call ad option after duplicating the ad tab to enable the correct ad format.
Review and adjust the copied content to make sure it fits the call ad’s objectives.